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ICCO Global Summit 2019 Slides
/in Best practice, Business, Business, management & leadership, Campaigns, Creativity & innovation, Crisis and Reputation, Design & print, Editing, Ethics, Event & project management, Government & public affairs, Internal communications, International PR, Management & leadership, Marcomms & integrated PR, Marketing, Marketing and International PR, Marketing, marcomms & integrated PR, Measurement and Evaluation, Media relations, Social & digital media, Strategy, Writing, Writing, editing, design & print Africa, Asia Pacific, Europe, Global, Middle East, North America, South AmericaSports Around the World – GlobalWebIndex Insight Report 2018
/in Campaigns, International PR, Marketing, marcomms & integrated PR, Social & digital media Europe, GlobalExamining how digital consumers around the world engage with sports, and the opportunities for sports brands and marketers
The Science of Influence: How Social Media Affects Decision-Making in the Healthcare, Travel, Retail and Financial Industries – IPR
/in Campaigns, International PR, Marketing, marcomms & integrated PR, Measurement and Evaluation, Social & digital media, Strategy North AmericaIn a survey of 1,783 internet users, this study explored the level of influence social media has in four industries: healthcare, financial, travel (personal not business), and retail. The results […]
10 Lessons from Standards that Failed the Test – IPR
/in Business, Management & leadership, Measurement and Evaluation, Social & digital media North AmericaThe Why and How of Social Media Measurement Standards: The road from measurement mayhem to standards can be a rocky one, as we learned when we set out to bring […]
European Communication Monitor Report 2017
/in International PR, Marketing, marcomms & integrated PR, Social & digital media, Strategy EuropeHow strategic communication deals with the challenges of visualistion, social bots and hypermodernity. Results of a survey in 50 countries.