New ICCO White Paper Challenges PR Industry to Confront Modern Communication Challenges
The International Communications Consultancy Organisation (ICCO) has launched its first ‘Modern Communication Challenges for Society’ white paper, setting out the PR industry’s role in improving the global media and communications landscape.
The paper calls on PR professionals and all media stakeholders to:
– Engage with the issues directly and understand the role of PR within them.
– Engage with national PR associations and projects locally
– Open dialogues that span PR, advertising, tech, and journalism
– Bring forth ideas and solutions as we create further papers, tools, standards and agreements to confront challenges together.
The paper can be viewed and downloaded here: Global Communication Challenges 2022