Mindful of the considerable and increasing influence and importance of public relations, ICCO members commit at all times to abide by the following 10 principles:

  1. To work ethically and in accordance with applicable laws;
  2. To observe the highest professional standards in the practice of public relations and communications;
  3. To respect the truth, dealing honestly and transparently with employees, colleagues, clients, the media, government and the public;
  4. To protect the privacy rights of clients, organisations, and individuals by safeguarding confidential information;
  5. To be mindful of their duty to uphold the reputation of the industry;
  6. To be forthcoming about sponsors of causes and interests and never engage in misleading practices such as “astroturfing”;
  7. To be aware of the power of social media, and use it responsibly;
  8. To never engage in the creation of or knowingly circulate fake news;
  9. To adhere to their Association’s Code of Conduct, be mindful of the Codes of Conduct of other countries, and show professional respect at all times;
  10. To take care that their professional duties are conducted without causing offence on the grounds of gender, ethnicity, origin, religion, disability or any other form of discrimination.

#POWERofETHICS activities:

We invite ICCO members and organisations, non-members, and other professional public relations communities to join in support of these principles.

The following organisations pledge their support: 

If you would like to find out more, please contact us at info@iccopr.com