ICCO Global Diploma in PR and Communications

The ICCO Global Diploma in PR and Communications is a first of its kind, using our worldwide knowledge and expertise to strengthen and sustain ethics within the industry, whilst helping to advance one’s career at an international level. This qualification will give you that advantage, as well as tools to enhance your career as specialisms within the industry transform and as the industry continues to develop.

• Developed using PRCA accredited training courses

• All online and easily accessible

• Courses run by industry leaders and experts

• 25 courses to choose from across a range of disciplines

• Interactive, concise and convenient

• 6 months to complete the qualification

The qualification covers training in Campaign Management, Winning New Business, Writing Skills, Digital and Social, People and Performance Management, and Crisis Management.

COURSE DETAILS

POINTS
CAMPAIGN MANAGEMENT
Ethics in PR – COMPULSORY 10
Measuring and Evaluating PR Campaigns 10
Understanding Finance 10
Influencer Relations 10
Paid Media 10
Introduction to Public Affairs 10
WINNING NEW BUSINESS
Procurement: What consultancies need to know 10
Pitching to Win New Business Online 10
WRITING SKILLS
Getting to grips with grammar 10
Introduction to Writing for Public Relations 10
Creating and Curating Compelling Content for Social Media 10
Producing Engaging Content in Public Sector Communications 10
DIGITAL AND SOCIAL
Harnessing the Power of Twitter for PR 10
Facebook for PR and Communications 10
Harnessing the Power of Instagram & Snapchat for PR Campaigns 10
Digital Landscape for PR 10
How to Create and Effective Blog 10
Generating sales with social media 10
How does SEO work? 10
Social media metrics 10
Using video in Social Media for PR 10
PEOPLE AND PERFORMANCE MANAGEMENT
How To Manage Your Time and Workload More Effectively 10
Climbing the PR Career Ladder 10
CRISIS MANAGEMENT
Crisis PR and Communications in a Digital World 10
Crisis Management 10

ASSESSMENT

Upon completion of 60 points there is a final essay where delegates have the opportunity to apply what they have learnt to an area of personal PR interest. This piece of advanced academic study would enable students to embark on a truly international PR career.

INFORMATION & ENROLMENT 

To find out more information or to enrol in the qualification, please contact: +44 20 7233 6026, training@iccopr.com, or rob.morborbin