The ICCO University PR World Cup is a pitching competition for university students from around the world who want to put their creativity and PR knowledge to the test.

In teams of two, competitors will go head to head with students from around the world to formulate and pitch an innovative PR campaign idea that addresses a brief set by an international NGO.

(Please note, this is not the same competition as the ICCO Next-Gen PR World Cup which is for working PR professionals 35-years and younger. For more details about the ICCO Next-Gen PR World Cup click here. )

Key dates:
Deadline to enter team: 31st October
Competition begins: 6th November (Teams meet virtually for NGO briefing on 6th November, 12pm GMT (30 minutes))
Teams have 72 hours to deliver campaign by 9th November
Judging period: 10th November – 20th November
Winners announced 12:00 GMT, 23rd November, (virtually)

The ICCO University PR World Cup  – Competition notes:

In teams of two, participants must work to invent a PR campaign that demonstrates a comprehensive understanding of a brief which will be set by a chosen NGO (TBA) and meets all their detailed requirements. Campaigns will be submitted to a list of international judges (academics and PR professionals) who will, using a scoring system, select a winning campaign.

  • Open to all Universities (members and non-members)
  • Two teams of two persons maximum per university
  • Ensure availability for the week of 6th November
  • Judges will be a combination of academics and practitioners


  • Video file submitted (5 minutes maximum)
  • Deck of maximum 10 slides
  • Describe the creative idea, potential for industry impact, the strategy, execution, and timescales.
  • Aim to satisfy all requirements of the detailed brief written by the globally recognised NGO.


  • Internship with a leading agency in their local city (F2F or virtual internship)
  • Feature interview on ICCO and PRCA websites, appearance on industry podcast, and name headlined in member newsletters (more than 10,000 PR professionals subscribed)
  • Free tickets to PRCA Virtual International Summit 2024

Judging Criteria

  • Creativity and originality: Submissions are judged based on the quality of the creative approach, and the originality of the idea. Is it something new? Is it fresh thinking? Submissions also do not have to be completely unique, they could be a progression or new twist on an idea that has been used before but it must have some defining qualities that make it new.
  • Clarity: Is the concept clear and easily describable?
  • Potential for impact: Would this be practical in the real world? Would there genuinely be a case for developing this idea, or concepts within it into a real campaign?
  • Delivering on Objectives: Does the idea deliver on the objectives and aims set out by the NGO?

To enter or nominate a team into the 2023 ICCO University PR World Cup, please fill out the form below.

If you need further details about the competition please send your query to

    (We encourage students who sign up to do so officially, with the support of a professor or another school faculty member)

    Teammate #1

    Teammate #2

    The ICCO University PR World Cup competition is a separate initiative running alongside the ICCO Next-Gen PR World Cup, which is open for PR working Professionals 35-years and under. Learn more about this competition here.