Background
ICCO has always sought to align with the foremost international institutions that share ICCO’s values of free media and ethical PR, as well as driving forward issues important to our members including ESG and purpose. Our official partnership with UNDP, signed in November 2023 is a significant recognition from UNDP of the central role PR and Comms expertise will play in achieving their goals. In turn it is a recognition from ICCO members, of the power we have to cause real change.
UNDP is the largest United Nations agency leading the fight against climate change with 6000 projects across 170 countries. ICCO is a federation of national and international PR membership bodies, with over 3000 agency members across 82 countries.
Of the partnership, Boaz Paldi, UNDP Chief Creative Officer said:
“PR is an integral component in the fight against climate change, this is recognised by scientists and global institutions like UNDP. The partnership with ICCO will help drive earned global media attention and engagement in our campaigns and delivering UNDP messages in local markets in a way that will be locally understood. ICCO’s cross-agency, international strategic plan will be essential to the success of our work. This is a long-term relationship that can be nurtured for the betterment of the planet.”
Member Projects
The UNDP’s partnership with ICCO is headlined by the creation of a special Climate Comms Taskforce (CCT). The taskforce is spearheaded by Chris Pratt, member of the Climate Communication Group of the PRCA (the UK Public Relations and Communications Association) and by Boaz Paldi, Chief Creative Officer, UNDP.
The Taskforce draws on some of the world’s best climate communicators and PR strategists to drive a series of campaigns and activations in the pursuit of mobilising action across several key global markets.
Campaigns are driven by member Activation Partners. If you are interested in future projects please contacts Ewa.Grabek@iccopr.com
The first campaign delivered by ICCO and UNDP’s CCT is Weather Kids, launching 21st March.