ICCO has a number of carefully chosen partners: the leading providers of services to the PR industry, as well as foremost industry experts with whom we collaborate on research and events.

Research Partner: Sapio Research

Sapio Research is an award-winning, international full-service market research consultancy. We are passionate about providing high quality, precise, cost-effective and efficient solutions for your research needs. We know you need to develop storylines and decisions with confidence.

Sapio can help you in all areas of quantitative and qualitative research, and welcome complex, challenging briefs. We can help to formulate the approach, to create the scope and design the process.

We will propose whatever approach works best, and you can rely on us to tell you what we really believe, rather than what we think you might want to hear. We do this through ABC: Audience understanding, Brand research and Content research.

Whether agency, brand, charity or consultancy, you will find us friendly, forthright, flexible and fast.

Contact: Jane Hales, Co-Founder, Director, jane.hales@sapioresearch.com

Media Monitoring and Analysis Partner: CARMA

For over three decades, CARMA have helped organisations leverage media intelligence to navigate and understand today’s disrupted media landscape, act strategically, operate effectively, and demonstrate success. CARMA help clients capture, monitor, analyse and interpret relevant content and data, empowering them to make better business decisions and prove ROI.

Contact: Richard Bagnall, CEO Europe and the Americas,  richard.bagnall@carma.com

Digital Newsstand Partner: PressReader

Led by Group CEO Alexander Kroogman, PressReader’s mission is to improve the way people discover stories that matter. Over the last 20+ years, PressReader has signed up more than 8,000 newspapers and magazines to its platform, and is often compared to the ‘Spotify for news. The PressReader platform reaches an audience of hundreds of millions of readers each year thanks to its trusted content partners and superior reading experience, which includes translation to up to 18 languages. The company has been a huge proponent of quality paid journalism.

PressReader’s digital edition technology Branded Editions powers many of the world’s most iconic publishers for their privately labeled digital editions, bespoke apps, and web kiosks – brands like The New York Times, The Washington Post, Arkansas Democrat-Gazette, El País, The Globe and Mail, The Guardian, The Times (of London), Haymarket, ABC, and Clarín.


Contact: Johannes Burk, Director Content Solutions, jburk@pressreader.com

Mergers and Acquisitions Partner: M&A Advisory

M&A Advisory is a central London based mergers and acquisition specialist advising on company sale and acquisition in the global PR, marketing communications and Martech sectors. With a 25-year heritage, the practice is built upon excellent market knowledge, sound business experience and the highest possible deal completion rates. The team are all experienced professionals and business practitioners who deliver a high quality, cost-effective advisory and execution service.  There is a focus on maximising value by ensuring a strong cultural fit and an outstanding business proposition.

M&A Advisory can advise on the right timing, find the optimum partner, consider all cultural and business issues, and recommend the best path to value.  Whether there is a need to establish how much a business is worth, how much value can be added before a sale, what buyers are looking for, or deal with unsolicited approaches, M&A Advisory can help.

Cultural Insight Partner : Creative Culture

Make culture work for you. Apply cross-cultural insights to your business strategy and creativity for real competitive advantage.

Culture is made by people for people. It’s about ideas, customs and behaviours. Culture is constantly evolving, and it does so in real time, everywhere. We draw upon the expertise of over 2,500 in-market specialists in over 120 countries to unearth cultural differences and insights, and turn them into opportunity. Discover how we understand and apply cultural differences, drive relevance, optimise delivery and enhance local engagement with your customers and within your organisation. We believe in human intelligence, diversity and inclusion. By people for people.

Media Relations Partner: ePresspack

ePressPack offers innovative communication solutions for Public relations in the digital age: multimedia multi-channel multi-format press releases, press kits and newsrooms.

Launched in 2011, ePressPack was created to help companies boost their media and influencer communications. With an entirely customizable newsroom solution, directly integrated to a company’s website, ePressPack enables its clients to create announcements with photos, videos and infographics and to distribute it to their key targets via interactive emails.

An ePressPack newsroom enables a PRO in one action to create interactive news releases, newsletters, product updates, invites … beyond “one way” communications. The newsroom can also host live webcasts, conferences, private events and polls.

With almost 200 clients worldwide, ePressPack is a PR vitrine for global brands such as Accor, Louis Vuitton, Orange, Pernod, Renault Nissan, Sanofi, Swarowski, The BodyShop…while partnering with agencies across the six continents.

Leading media partner: PRovoke Media

PRovoke is the authoritative voice of the global public relations industry, dedicated to proving and improving the value of public relations by providing insight, knowledge and recognition to public relations professionals.

PRovoke was founded in 2000 by Paul Holmes, founder and chair, who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients.

PRovoke delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards.


ICCO is an expert advisor to the Council of Europe

The Council of Europe is an international organisation whose stated aim is to uphold human rights, democracy and the rule of law in Europe. Founded in 1949, it has 47 member states, with a population of approximately 820 million, and operates with an annual budget of approximately 500 million euros.

The organisation is distinct from the 27-nation European Union (EU), although it is sometimes confused with it, partly because the EU has adopted the original European Flag which was created by the Council of Europe in 1955, as well as the European Anthem. No country has ever joined the EU without first belonging to the Council of Europe. The Council of Europe is an official United Nations Observer.

AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.

AMEC is ICCO’s Strategic Partner on educational initiatives in the field of PRmeasurement and evaluation. Together, we have launched the PR Professionals Guide to Measurement in June 2013.

The European Public Relations Education and Research Association (EUPRERA) is an autonomous organisation with nearly 500 members from 40 countries interested in advancing academic research and knowledge in strategic communication.

Several cross-national and comparative research and education projects are organised by affiliated universities. In order to spread new methodologies and research results, EUPRERA organises a highly regarded annual congress each autumn in collaboration with a selected university or college in Europe.

The Museum of Public Relations is the world’s only museum dedicated to the global PR profession. Based at Baruch College, NYC, it is a 501(c) (3) nonprofit educational institution. It collects, preserves and exhibits artifacts, correspondence, and film–plus 700 books– documenting the development of the field worldwide. Each year, it hosts hundreds of visitors, and also offers free events—such as Latino PR History (Sept. 27). Its Facebook page is followed by 8200 professionals from 65 countries

Question & Retain is a data driven engagement consultancy and we:

– Offer companies the ability to gather real time data using our bespoke on-line tool Pulse Check™.

– Measure client satisfaction, employee and/or stakeholder engagement and offer insight on what the data is saying.

– Facilitate action plans that drive behaviour change and improve satisfaction levels.

Gumtree is the UK’s #1 classifieds website, used by 1 in 3 adults every month. With over 2 million ads on the site, it’s the perfect place to buy or sell second-hand goods and cars. You can also find ads for a wide range of jobs, properties to rent and buy, professional services, community events and more. Approximately 16 million people in the UK visit Gumtree each month (source: comScore UK), with 4.1m visiting Motors, 1.6m visiting Jobs, 2.1m visiting Property and 1m visiting Services. Current figures show the Gumtree smartphone app has been downloaded over 13 million times.

PRWeek is the world’s leading PR and comms publication. In May 2014, it launched the first global PR destination combining the highly regarded US and UK sites and launching a brand new site in Asia. Together, these sites bring a unique regional perspective to global issues with editorial staff based on London, New York and Hong Kong providing news, insight and opinion on the latest, most critical issues.

PRWeek epitomises the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Breaking news, analysis, and opinion fuels PRWeek.com and is distributed through the its website, bulletins, apps, magazines and via social media – Twitter and Facebook..

PRWeek hosts must-attend live events for public relations professionals. This includes a full Conference programme, an annual networking forum and the Oscars of the PR world, the PRWeek Global Awards.

PR Week

SpeakerHub.com is Europe’s fastest-growing community of professional, independent, or amateur public speakers and trainers who’d like to be found by companies, event organisers and schools.

We welcome anyone with expertise in any field who is open to speaking as a paid pro bono presenter.

The International Declaration of Communications Professionals (INTERDECOM) and Research for a Healthier, Viable, Better World, brings together communications groups from around the world who want to play a positive and unified role in response to the most pressing global threats of current times. In this shared commitment, communication specialists and academics publicly pledge to use their communication expertise and bonds of solidarity to help regenerate hope and guide the vision of a healthier future that values and protects nature and our humanity.