The ICCO Next Gen PR Report 2023-2024 is a pioneering initiative, driven by the ICCO Next Gen Board, to explore the key drivers, opportunities, and challenges faced by young professionals in the PR industry. This report provides valuable insights into how the next generation is shaping the future of PR, addressing critical concerns around career development, emerging trends, and the evolving needs of the workforce.
Through the research partnership with Opinium, the report dives into key findings that equip industry leaders with the knowledge needed to attract new talent, retain existing professionals, and navigate the shifting landscape of public relations.
Download the ICCO Next Gen PR Report 2023-2024 to gain a comprehensive understanding of the industry’s future and the innovative solutions proposed by young PR leaders worldwide.