ICCO returns to Cannes Lions in 2025 with thought-provoking content, big ideas, and meaningful networking opportunities.
PR in Cannes will take place on Wednesday, 18th June 2025, at the iconic LBB Beach, bringing together leading PR professionals, creatives, and industry experts worldwide.
This year’s edition will explore the theme: Traditional PR Services Breaking into Solutions for Business.
Together with our partners, we’ll explore how PR evolves beyond media relations to become a core part of business strategy and long-term success.
As always, PR in Cannes offers a unique space for the global PR community to connect, share ideas, and be inspired by the work shaping the future of our industry.
Panel Discussions in Cannes
13:00 – 13:20 Panel Presented By ICCO PR & PVBLIC: The Great Transformation: Integrating AI To Accelerate Creativity and Scale Impact With Precision
AI isn’t just changing workflows. It’s overhauling how organizations think, create, and grow. From Fortune 500 brands to public institutions and mission-driven nonprofits, a new wave of leaders is using AI to rethink strategy, accelerate creativity, and scale impact with precision.
This panel explores how AI can deliver more strategic teams, sharper decisions, and faster execution—without sacrificing meaning or mission. Whether you’re driving growth, shaping policy, or deepening engagement, this conversation will unpack what true AI-powered transformations look like—and how to lead them.
Moderator: Sarah Van Mosel, Executive Director, PVBLIC Foundation
Panellists:
– Ian Chapman-Banks, CEO, SQREEM
– Debora Koyama, Chief of Staff to CEO, Unilever
– Sami Viitamäki, Global Chief Strategy & AI Officer, BOND
13:30 – 13:50 Panel Presented By ICCO PR & UNDP: Agency, Opportunity and Hope, An Optimist View of the Climate
The climate emergency represents the most urgent threat to humanity and to our plant, but at the same time, the crisis is an incredible opportunity to create a better tomorrow for all future generations. To reach that full potential we need to bring everyone on board and empower citizens across the world to be part of the solution, but for many years the “doom and gloom” narrative around the issue has created apathy. How can we as communicators, marketers and creatives change that narrative to positive hope filled one and help reach the momentum needed.
Moderator:
– Terry Savage, Founder, Savages Unlimited
Panellists:
– Boaz Paldi, Chief Creative Officer, United Nations Development Programme (UNDP)
– Randi Stipes, CMO The Weather Company
– Heather Mason, CEO The Caspian Agency
14:00 – 14:20 Panel Presented By ICCO PR & AMEC: 2025 Measurement: Data, Trends, Updates and Impact
This panel will discuss the 2025 measurement trends, new Barcelona Principles 4.0 updates and channel implications of AI.
Moderator: Johna Burke, AMEC CEO & Global Managing Director
Panellists:
– Allyson Hugley, Global Senior Director of Customer Insights, Linkedin Marketing Solutions
– Thomas Netousek, CEO, EMM E Media Monitors
14:30 – 14:50 Panel Presented By ICCO PR & FIBEP: Driving Measurable Impact in Media Intelligence & PR
At the Driving Measurable Impact in Media Intelligence & PR conference, this session showcases FIBEP’s role as a global media intelligence association advancing the strategic value of media monitoring in public relations and decision-making. The discussion is centered on FIBEP’s three core pillars: promoting fair and ethical use of publicly available news and media; driving technological innovation in AI, automation, and data analytics; and fostering a centralized, global forum for collaboration and shared knowledge. Attendees gain insight into how these efforts support measurable impact of PR in earned media, reinforce compliance and innovation, and strengthen industry-wide value creation.
Moderator: Zuzana Richterova, Secretary, FIBEP
Panellists:
– Florian Laszlo, Observer
– Katerina Kechagia, board member and Vice President at FIBEP, Media Intelligence at Clip News
15:00 – 15:20 Panel Presented By ICCO PR & Worldcom + IW Group: Why PR Matters (Even More) in the Age of AI
In the age of AI, public relations has never been more essential. From combating machine-generated disinformation to AI search engines that generate results from media coverage, brands must rely on PR to build trust, manage reputation, and maintain authenticity. Join industry leaders as they discuss why there is a renewed focus on PR in an increasingly algorithm-driven world.
Moderator: Telly Wong, Chief Content Officer & SVP, IW Group
Panellists:
– Tom Coyne, CEO, Coyne PR
– Karina Riera, Co-Founder Alurralde Jasper
– Corinna Voss, Managing Director HBI GmbH
15:30 – 15:50 Panel Presented By ICCO PR & Team Farner: Rethinking the Future: What Clients Should Expect from Future-Ready Agencies
Exploring a new blueprint for client success and the traits that will define the agencies of tomorrow.
In a world moving faster than ever, clients face challenges they can’t yet see – and opportunities they might miss. In this fast-paced fireside chat, Rebecca Mayo and Melanie Faithfull Kent explore a new blueprint for client success: what traits will define the agencies of tomorrow, what clients should demand from their partners now and how the best collaborations will unlock value, innovation and real-world impact in the years ahead.
Moderator: Rebecca Mayo, Deputy CEO Lansons and Chair of Lansons New York
Panellists:
– Melanie Faithfull Kent, CEO, Team Farner
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