The PR World Cup gives rising PR professionals from around the world a platform to exercise and showcase creative excellence through powerful PR and Communications work.

Instructions
In teams of two, participants must work to invent a PR campaign that demonstrates a comprehensive understanding of a brief which will be set by a chosen NGO (TBA) and meets all their detailed requirements. Campaigns will be submitted to a list of international judges who will, using a scoring system, select a winning campaign.

Qualification
The PR World Cup is a global competition. To qualify to compete, participants must have either won national/ regional PR World Cup rounds or have been nominated by a national/ regional association through existing competitions and other merits. (If you manage a local or regional association and are running a PR World Cup competition, please let us know.)

Entry criteria
– Both team members must be under the age of 35 as of 1st July 2022.
– Agency, in-house, and freelance professionals are all welcome to compete (no restrictions, also team members do not need to be from the same organisation).
– All teams must be made up of two people

Final Competition, 7th – 10th November

– National and Regional PR associations are only allowed to submit one team
– Finalists will be given a detailed brief, set by a global NGO.
– Teams must submit a deck of no more than 10 slides by the stated deadline. Included in the deck must be a 150 word summary of your creative campaign idea.
– Teams must submit a 3-5 minute-long video explaining their creative campaign idea to deliver the brief. Your video must include details about the approach, strategy and execution of your team’s idea. See “The World Cup Submission” below.
– Deadline to enter into the Global PR World Cup is October 31st, 2022

National Competitions are running from 1st July to 28th October
(For information on how to compete, please ask your local PR association or contact ICCO directly at support@iccopr.com)

Competition Format
All finalists will be given a brief by an NGO. The competition will run as detailed above, with the brief distributed on 7th November and video submitted by 10th November. Using a scoring system based on a set criteria, the judging panel will determine the winning team, i.e., the team with the highest score.

The World Cup Submission

– Video file submitted (5 minutes maximum)
– Deck of maximum 10 slides
– Describe the creative idea, potential for industry impact, the strategy, execution, and timescales.
– Aim to satisfy all requirements of the detailed brief written by the globally recognised NGO.

Prize
– Opportunity to present at ICCO Global Summit (2023) with travel and accommodation covered by the ICCO.
– Winner’s trophy
– Opportunity to discuss implementation of the idea with the NGO.
– All finalists join exclusive ‘Global PR Youth Board’ within ICCO.

Resources

Social card pack (Social media assets including this year’s competition logo which associations are free to download and edit to promote their local or regional PR World Cup competitions. However, associations are certainly free to create and use their own materials.)

Here are some additional resources to learn more about last year’s inaugural ICCO Next Generation Competition and winners:
– Learn more about the Finalists here 
– Heather Seet shares the details on how herself and her teammate Victoria Brown became the 2021 PR World Cup champions. Read the story here.
– Link below to learn who last year’s judges were
– Link below to all winners and finalist submissions

Next-Gen PR World Cup 2021 Judges

Are you a university student interested in the PR World Cup competition?

For university students aspiring to work in the PR industry and interested in competing in a similar competition, there is a separate initiative you can consider; The ICCO University PR World Cup competition. Click the link below to learn more about the competition including the eligibility requirements, submission criteria, prizes and more.