• LinkedIn
  • Twitter
Login

Lost Password?
Register
  • 0Shopping Cart
ICCO PR
  • About
    • Management
      • Executive Committee
      • Board of Management
      • Chief Executive and Deputy Chief Executive
    • Global Directory
    • Contact
  • Membership
    • ICCO National Associations
    • ICCO Direct Members
    • ICCO Partners
    • Hall of Fame
    • Member Map
    • Groups
      • Africa
      • Americas
      • Asia Pacific
      • Europe
      • GWPR
      • Middle East
  • Ethics
    • Stockholm Charter
    • Helsinki Declaration
    • Ethics in Digital Communications
    • PRCA Diversity and Inclusion Guidelines
  • Resources
    • Communication Challenges Whitepaper
    • Training
      • Webinars
      • ICCO Global Diploma in PR and Communications
    • ICCO Library – member’s only
    • ICCO Global Matchmaking
    • Measurement and Evaluation
      • PR Professionals Guide to Measurement
      • Barcelona Principles
      • Integrated Evaluation Framework
      • The Measurement Maturity Mapper
      • CARMA Resource Hub
      • The CARMA Measurement Standard
    • World PR Reports
    • Consultancy Management Standard (CMS)
  • Events
    • ICCO Global Summit
    • Events Calendar
    • Cannes Lions 2023
    • ICCO Global Awards
      • Previous award winning campaigns
    • Next-Gen PR World Cup
    • University PR World Cup
  • Gallery
  • News
  • Search
  • Menu Menu
ICCO PR
Shop

> CMS


>The Helsinki Declaration

Influencer Relations

€70.00 – €85.00 Excl. Tax

Event Overview

Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. You’ll learn what influencers really want, how to build long-term relationships with them, and how coverage can benefit search rankings.

For too long, journalists and bloggers have complained of untargeted approaches and spammed press releases, but by applying some best practice you can stand out in their inbox as a reliable consultant who they will listen to.

Course Overview
The course covers:
·         What makes a great story?
·         What content do influencers want?
·         How do journalists and bloggers work?
·         How to identify influencers
·         How to qualify influencers and maintain a contacts database
·         Building diverse and authoritative inbound links
·         Influencer outreach best practice
·         Rules on disclosure

Who should attend?

  • PR account managers and executives
  • In-house PR professionals

Type: Webinar

Level: Intermediate

Trainer: Chris Lee

Start Time: 10:30:00 GMT

End Time: 12:00:00 GMT

Clear

— OR —

SKU: N/A Category: Training Webinar

Related products

  • Ethics in PR

    €70.00 – €85.00 Excl. Tax

    Date: 31/01/2018

    Select options
  • Supercharge PR Campaigns for LinkedIn

    €70.00 – €85.00 Excl. Tax

    Date: 07/02/2018

    Select options
  • Introductory Google Analytics for PR

    €70.00 – €85.00 Excl. Tax

    Date: 04/01/2018

    Select options
  • Employee Change Communications

    €70.00 – €85.00 Excl. Tax

    Date: 05/02/2018

    Select options

Latest News

Sign up to our Newsletter

* indicates required
Privacy Policy
How to Create an Effective BlogAn Introduction to Sustainability for Communications Professionals
Scroll to top

Register

Please fill in this form to create an account.