An Introduction to Sustainability for Communications Professionals
€70.00 – €85.00 Excl. Tax
Communications professionals and agencies are increasingly tasked with communicating
about sustainability-related issues. Whether you work in-house or at an agency, this webinar
will help you to get a better grasp on how to do it well.
rom workers rights in clothing factories to sustainable fishing, water scarcity to renewable energy, these issues have become mainstream. The issues are complex, and the risk of communicating them inaccurately or without real understanding can be risky. A sophisticated public can spot ‘greenwash’ and a social media post about it can have an instant impact on an organisation’s reputation. Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to communicate about sustainability.
Who should attend:
● PR account managers and executives
● In-house PR professionals
Course topics will include:
● What is sustainability?
● An overview of sustainability trends past, present and future
● Why sustainability is important to communications professionals
● Related consumer, business and regulation trends
● Case studies: ‘when sustainability comms goes wrong’ and examples of good practice
● Guiding principles to help you in future
Trainer: Betsy Reed CMPRCA
Start Time: 10:30:00 GMT
End Time: 12:00:00 GMT
- Sharp Rise in Confidence for Global PR Industry 17th December 2020
- ICCO Global Pulse Check reveals PR industry’s mental health in lockdown 14th August 2020
- Covid-19: How consultancies are helping clients adapt to the new normal 26th March 2020
- Being Human In The Time Of Coronavirus 25th March 2020
4th November 2020 @ 8:00 am - 5th November 2021 @ 5:00 pm