Archive for: Marketing, marcomms & integrated PR

ICCO Global Summit 2019 Slides

ICCO World PR Report 2018-2019

Strategic alignment – how communicators can change the face of leadership (IABC)

The social voice of brands: How British and American consumers feel about brands expressing opinions on social issues – The Drum

Men: Breaking down or breaking through? A report from New Macho (The Drum)

Generation X Around the Globe: The 2018 trends to know

Device: GlobalWebIndex’s flagship report on device ownership & usage

Social: GlobalWebIndex’s flagship report on the latest trends in social media

Marketing to Moms: 5 Imperatives for Marketing to U.S. and Chinese Mothers in 2019

Sports Around the World – GlobalWebIndex Insight Report 2018

Health & Wellbeing in the Digital Era: Examining how digital consumer habits are changing in a health-obsessed landscape – GlobalWebIndex Report

Baby Boomers: Understanding the mature audiences across the world – GlobalWebIndex Audience Report 2019

Social Commerce Trend Report 2019: Understanding how social media and commerce merge in day-to-day online behaviors – GlobalWebIndex

Women’s Sports: Examining how female consumers engage with sports, and the opportunities for sports brands and marketers – GlobalWebIndex

The Science of Influence: How Social Media Affects Decision-Making in the Healthcare, Travel, Retail and Financial Industries INFOGRAPHIC- IPR

The Science of Influence: How Social Media Affects Decision-Making in the Healthcare, Travel, Retail and Financial Industries – IPR

32 Tips for Running the Perfect PR Event – The PHA Group

How to Engage Food Bloggers: The PHA Group’s Take Away Tips Menu

How to Use Real People in your PR Campaign – The PHA Group

How to Build a Successful Awareness Campaign – The PHA Group

European Communication Monitor Report 2017 – The Key Findings

European Communication Monitor Report 2017

European Communication Monitor Report 2016 – The Key Results

European Communication Monitor Report 2016

LDWW Flips the Switch on Demand for GameStop’s Nintendo Switch Inventory – PRSA Silver Anvil Case Study 2018

Empowering the LGBT Community to F*ck W/out Fear of HIV – PRSA Silver Anvil Case Study 2018

It Starts With (Me)ek – PRSA Silver Anvil Case Study 2018

The Future of Travel – Carnival Corporation’s Ocean Medallion Takes CES on a Trip of Innovation

Locker Room Talk – PRSA Silver Anvil Case Study 2018

#NuggsforCarter – PRSA Silver Anvil Case Study 2018

T.R.I.P. Through the Multiverse: PR Invents a New Category of Beer – PRSA Silver Anvil Case Study 2018

U.S. Cotton: The Cotton the World Trusts – PRSA Silver Anvil Case Study 2018

Advancing African-American Homeownership – PRSA Silver Anvil Case Study 2018

Scotch-Brite® Brand Celebrates National Pet Month With #WorthTheMess – PRSA Silver Anvil Case Study 2018

Pure Stone: Beer Brewed With Purified Recycled Water – PRSA Silver Anvil Case Study 2018

BECU “Official Card of Sounders FC Fans” Campaign – PRSA Silver Anvil Case Study 2018

Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break the Aspirational Mold – PRSA Silver Anvil Case Study 2018

P&G + MBIB “THE TALK” – Creating a National Movement to End “The Talk” and Racial Bias – PRSA Silver Anvil Case Study 2018

TravelNevada Wins Big With Millennial Marketing Campaign – PRSA Silver Anvil Case Study 2018

Sycamore to Penasquitos 230 Kilovolt Transmission Line Project: A Proactive and Strategic Approach for Project Support During Construciton – PRSA Silver Anvil Case Study 2018

Howard County. Unsweetened. – PRSA Silver Anvil Case Study 2018

Ag Finance and the Era of Content Marketing – PRSA Silver Anvil Case Study 2017

#WhatTheFlush: Disrupting the Water Conservation Conversation – PRSA Silver Anvil Case Study 2017

A Time of Change: How CCOs and CMOs are Handling a New Presidential Administration – Peppercomm

Hunter Public Relations 2018 Food News Study

Content Marketing: How to Drive Full-Funnel Demand – Jackson Spalding

Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018 – ICF Next

Understanding Generation Alpha – Hotwire

Microtribes and the Future of Marketing – M Booth

Communicating Global Giving – Portland Communications

Kantar Media’s Dimension 2018 Report SNAPSHOT: A Whole New (Old) World?

Kantar Media’s Dimension 2018 Report SNAPSHOT – Combination Theory: Unlocking the Power

Kantar Media’s Dimension 2018 Report SNAPSHOT: Mining for Meaningful Data

Kantar Media’s Dimension 2018 Report SNAPSHOT: Momentum Towards Integration

Kantar Media’s Dimension 2018 Report FULL

Cision’s 2018 Global State of the Media Report

3 Reputational Risks Facing the FMCG Sector in 2018 – Cision

Earned Media Management: The Evolution of PR and Comms

MARKETING TO MILLENNIALS – Smoking Gun PR

THE GLOBAL MARKETING ENGAGEMENT INDEX 2018 – Lewis

UK Bloggers Survey 2017 – Vuelio

Agency vs In-House: The Different Approaches to Influencer Outreach (Vuelio)

The Dos and Don’ts of Influencer Outreach – Vuelio

Case Study: Mars Food – APCO Worldwide

WE Brands in Motion Paper – Innovation, Ethics and Reason: The Grounding Forces in a World of Motion (Sept. 2018)

Meltwater Report – The Digital Impact of Luxury Brands in the GCC

Meltwater Industry Report – Luxury Fashion

Meltwater Ebook – Unlocking PR’s Potential with Content Marketing

20 PR Resolutions Worth Keeping – Kantar Media