Archive for: Strategy

ICCO Global Summit 2019 Slides

Generation X Around the Globe: The 2018 trends to know

Marketing to Moms: 5 Imperatives for Marketing to U.S. and Chinese Mothers in 2019

The Independent Agency Toolkit: How to go beyond data-driven – GlobalWebIndex Guide

Baby Boomers: Understanding the mature audiences across the world – GlobalWebIndex Audience Report 2019

Women’s Sports: Examining how female consumers engage with sports, and the opportunities for sports brands and marketers – GlobalWebIndex

5 Ways to Spot “Fake” Research – IPR

The Science of Influence: How Social Media Affects Decision-Making in the Healthcare, Travel, Retail and Financial Industries INFOGRAPHIC- IPR

The Science of Influence: How Social Media Affects Decision-Making in the Healthcare, Travel, Retail and Financial Industries – IPR

The Top 11 Public Relations Insights of 2017 INFOGRAPHIC – IPR

The Top 11 Public Relations Insights of 2017 – IPR

Corporate Volunteering Toolkit: A Toolkit Featuring Digital Storytelling INFOGRAPHIC – IPR

Corporate Volunteering Toolkit: A Toolkit Featuring Digital Storytelling – IPR

32 Tips for Running the Perfect PR Event – The PHA Group

Five Things a CEO Needs to Know About Crisis Management – The PHA Group

How to Engage Food Bloggers: The PHA Group’s Take Away Tips Menu

How to Use Real People in your PR Campaign – The PHA Group

The Ultimate Technology PR Guide – The PHA Group

The Challenge of Sport Sponsorship for Brands – The PHA Group

How to Build a Successful Awareness Campaign – The PHA Group

European Communication Monitor Report 2018 – The Key Findings

European Communication Monitor Report 2018

European Communication Monitor Report 2017 – The Key Findings

European Communication Monitor Report 2017

European Communication Monitor Report 2016 – The Key Results

European Communication Monitor Report 2016

Acre by Acre: Building Blocks for Global Food Security – PRSA Silver Anvil Case Study 2018

Humanizing Loyalty: A road map to establishing genuine emotional loyalty at scale – ICF Next

Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018 – ICF Next

Understanding Generation Alpha – Hotwire

Communicating Global Giving – Portland Communications

Creating Employee Advocates: The Role of Internal Communications – Portland Communications

The Soft Power 30 Report 2018 – Portland Communications

Kantar Media’s Dimension 2018 Report SNAPSHOT: A Whole New (Old) World?

Kantar Media’s Dimension 2018 Report SNAPSHOT – Combination Theory: Unlocking the Power

Kantar Media’s Dimension 2018 Report SNAPSHOT: Mining for Meaningful Data

Cision’s 2018 Global State of the Media Report

Combining Art and Science in Effective Communications – Cision

The Four Steps to Building a Foolproof Crisis Comms Response – Cision

Driving Growth With PR Measurement – Cision

2018 PR Week & Cision Global Comms Report

Smart Engagement: an Earned Media Management Strategy – Cision

MARKETING TO MILLENNIALS – Smoking Gun PR

Three Things You Should Know About Brands as Media Channels – APCO Worldwide

Enhanced Methods to Maximize Your KOL/Influencer Identification and Activation – W20 Group

Experts With Impact in Tracing Funds in the CIS – Case Study (FTI Consulting)

3 Steps to Building Influencer Relationships – Vuelio

The Dos and Don’ts of Influencer Outreach – Vuelio

Media Relations in 2018 – Vuelio

The Health Tech Culture Clash: Bringing progressive communications approaches to a historically prescriptive industry (WE Worldwide)

EU Parliament: What Happens if Brexit is Postponed? – APCO Worldwide

Meltwater Industry Report – Luxury Fashion

Everything You Need to Prove PR ROI – Data-Driven KPIs, Tools, and Reporting Frameworks (Meltwater)

Make Powerful Impressions with Data – Using Marketing Stats to Tell Your Story – Meltwater

20 PR Resolutions Worth Keeping – Kantar Media

Meltwater – Media Intelligence for Crisis Communications