Archive for category: ICCO News

The Holmes Report’s Influence 100: profiles from the Middle East

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The Holmes Report’s Influence 100 recognizes the most important and influential in-house communicators from around the world.

Corporate communications executives are facing more complexity than ever. Not only do major corporations face more intense public and media scrutiny, senior PR executives are expected to deliver more than ever — more strategy, more content, more channels , more creativity and more measurement. Meanwhile, smart CEOs have come to realize a trusted communications advisor is integral to their success — and their organization’s — success.

Here are this year’s Middle East profiles:

 

boutros-boutros

Boutros Boutros

Senior SVP, Corporate Communications, Marketing and Brand
Emirates
@BoutrosB
Saudi Arabia

In a 26-year career with Emirates, Boutros Boutros has played a key role in building the company’s global brand, with a broad remits that includes all marketing and communications activities—advertising, sponsorships, events, promotions, merchandising, public relations, internal communications, internet communications, and passenger communications—across the globe for the 40-plus businesses under the Emirates group umbrella. Overseeing a team of more than 150 professionals and more than 100 global agencies, he is one of the most influential and high-profile corporate communicators in the Middle East.

Boutros joined Emirates in 1991 as media relations manager for the Middle East, but his responsibilities soon expanded to include Europe and North America, and in 1996 he was made manager group media relations, overseeing all aspects of PR for Emirates Airline and later senior vice president, media relations, sponsorships and events. He was promoted to his current position in 2009. Boutros has over two decades of experience in journalism, public relations and marketing.

Prior to joining Emirates, he was the London-based business editor of leading pan-Arab daily newspaper Sawt Al Kuwait, and was managing editor for Al Hawadeth.

 

Brian-Lott

Brian Lott

Executive Director, Group Communications
Mubadala
@Blotter
United Arab Emirates

When it comes to the development of public relations in the Middle East, few have played a leadership role greater than that of Brian Lott. As chief communications officer of Mubadala Investment Company—the sovereign-owned business development giant and one of the region’s most sophisticated users of PR — Lott oversees a mandate that is as broad as it is deep. Responsible for stewardship of the brand and management of the group’s corporate communications requirements, Lott has also focused on recruiting and developing local public relations talent to manage the reputations of the company and its various portfolio units.

And beyond Mubadala, Lott has served as chair of the Middle East Public Relations Association—from 2015 until January of this year, helping define the organization’s mission and vision and spearheading its contribution to professional development in the region—and as a member of Zayed University’s International Advisory Board.

Lott began his career in Washington DC, where he served as chief of staff, spokesman and campaign manager for two members of Congress. He is a published author and former journalist. Before joining Mubadala, Lott worked at global public relations firm Burson-Marsteller for ten years.

Can you share a moment in your career that you recognized PR’s direct impact on business performance?
Mubadala’s strong reputation which enables it to attract the world’s best companies as its business partners, made evident by its recent merger with a fellow industry giant.

What are the industry’s biggest challenges and opportunities?
Its biggest challenge is the fractional, dispersed way people absorb information and entertainment.  Our biggest opportunity is using creativity and honesty to cut through the clutter.

How do you handle the unexpected?
With the realization that life is more often unpredictable than we would like to believe

How do you relax?
Travel

Book/movie/TV show/podcast that teaches a valuable lesson about PR?
The Man Who Shot Liberty Valance

If I wasn’t working in marketing/communications, I would be…
running an Opera House.

 

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Nasser Al Nafisee

VP, Corporate Affairs
Saudi Aramco
Saudi Arabia

Nasser Al Nafisee serves as VP of corporate affairs for Saudi Aramco, the oil giant that is often viewed as the world’s largest private company. And Al Nafisee’s role is set to become increasingly pivotal, given the Saudi national oil giant’s plans to Saudi Arabia’s national oil giant hopes to list around 5% of the company next year, in an IPO that could raise as much as $100 billion. These plans are likely to bring Aramco numerous communications challenges, but are seen as a critical part of deputy crown prince Mohammed bin Salman’s efforts to revamp Saudi Arabia’s economy and reduce its dependency on oil.

 

Original article: https://www.holmesreport.com/ranking-and-data/influence-100/the-influence-100-2017

Grayling UK insights: Emerging trends in the education sector

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Insights by Craig Ling, Director and Head of Southern Region, Grayling UK 

Exams results lie just around the corner, but in truth the education sector itself has been examined like never before over past few years, not least over the course of the last General Election. But what’s perhaps most interesting for those of us with a communications background, immersed in the sector on a daily basis, is that there are a number of issues, some highly topical and others bubbling away in the background, which speak volumes about the wider direction of travel.

We’ve considered some of these as part of our 2017 Education Trends Report, which is downloadable, below.

Many of today’s issues offer an insight into the themes we can expect the Higher Education institutions we work with, to face in the years ahead. The current tuition fees agenda tells us a great about the emergence of the student population as ‘consumers’, actively seeking value for money from their fees – it’s why we are seeing universities place great emphasis on upping the number of contact teaching hours; it’s why we’ve seen Jo Johnson ask the Office for Students (OfS), which comes into being next year, to consider a sector-wide university-student contract to improve protection; and it’s why three of the six metrics for the new Teaching Excellence Framework (TEF) directly form the annual student survey.

That’s just one example. Brexit and the widening skills gap, opens up a larger conversation around social mobility, not least how we tackle the unspoken challenge of social mobility – the fact that student retention rates and graduate outcomes for students from disadvantaged backgrounds have scarcely improved in the last two decades.

As one of the country’s leading communications companies and a specialist in education communications, we continue to be privy to some truly fascinating innovations in the education sector. But we also know that due to the pace of change, few in the sector have yet had time to catch their breath and start to think about the next set of key communications challenges that lie ahead.

For the sector, now is the time to take stock and start strategy planning. The expert team at Grayling are on hand to host planning, strategy and messaging sessions, but in the meantime, our Education Trends Report for 2017 offers food for thought.

For more information please download the report below.

Contact: Craig Ling or call +44 (0)7 8086 41778.

Download PDF

Original article: http://www.grayling.com/gb/insight/emerging_trends_in_the_education_sector

 

Talk PR appoints new Global Board Director

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Megan Mathews, has joined Talk PR as Global Board Director. After a career working across Canada, the USA and the UK on campaigns delivered to markets from China to Brazil, Megan has made Talk PR her home. She brings with her more than thirteen years of telling brand stories for her clients across the CPG, luxury, retail, beauty and travel sectors.

Megan carries a keen understanding of how to deliver integrated programs targeted towards stakeholders, influencers and consumers, with a special focus on marketing to women.

Most recently she led the Global Dove and Unilever Brand business at Edelman London including Dove’s global sponsorship of Tina Brown’s Women in the World; their Break the Rules of Beauty in India and #NoLikesNeeded in the UK, designed to bring awareness to the social media pressures of teen girls.

“Talk PR’s global mindset with local consumer specialism provides huge opportunity for our client work to be globally relevant by taking into consideration the local nuances that only those on the ground in these markets can truly understand. I’m thrilled to be part of an agency that recognises this importance and as a result has a roster of great clients that we’re doing great work with and presents an opportunity to expand this even further.” – Megan Mathews, Global Board Director, Talk PR.

‘We’re delighted to welcome Megan to Talk PR. She is a key appointment to lead our growing global business and will work hand in hand with SERMO, the global network of communications consultancies we have built on relationships not ownership.’  – Ryan Woor, COO

Contact Megan Mathews at Megan.Mathews@talkpr.com 020 7268 6100

Website: www.talkpr.com

Twitter: @talkpr

For further information, please contact Annabel.Riley@talkpr.com

Polish PR Consultancies Association Fee Income Report 2017

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The Polish Public Relations Consultancies Association (ZFPR), the biggest public relations organisation in Poland has, for the fifth year running, published its Fee Income Report 2017.

Each annual edition of the report covers activity during the prior year. In this edition of the report, there were 19 of the biggest polish PR Agencies participating, showing accumulated fee income of 119 737 850,00 PLN (approximately 28,253,000 EUR).

What is most important for the Polish public relations industry is a 3.9% growth comparing to last year’s report. It is a great sign for polish PR specialists, especially considering drastic downturn in public affairs projects in year 2016.

Grzegorz Szczepański, Chairman of the Board of ZFPR and CEO of Hill+Knowlton Strategies, Poland said: “Analysis of the results of this years report shows clearly, that the Polish public relations industry is doing well. For the second year in a row, the total sum of fee income of agencies participating in the ranking has increased. It’s a very good result, considering the lack of commissions from state-owned companies in 2016. This demonstrates growing demand for professional public relations services, especially when you take into account, that we are observing a gradual return of public sector orders for companies with well established reputation.”

About ZFPR

The Polish Public Relations Consultancies Association (ZFPR) was established in January 2001 to represent the professional PR services industry in Poland and currently associates 35 agencies. It is a member of the Polish Federation of Private Employers Lewiatan (PKPP Lewiatan) and the International Communications Consultancy Organization (ICCO). It also has a cooperation agreement with the International Public Relations Association (IPRA). The Association is especially interested in building a professional dialog between the PR industry and the media. PPRCA carries out research into the relationships between the two industries, organizes regular meetings of PR consultants with leading journalists and presents PR case studies to the media.

Contact information:

Marcin Olkowicz, Director General, ZFPR – marcin.olkowicz@zfpr.pl 

Maciej Zimoch, Project Manager, ZFPR– maciej.zimoch@zfpr.pl

Minding The Gender Gap In PR

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Article by Aaron Kwittken for Forbes

Equality in the workplace continues to be a topic that impacts companies of all types. At the same time, there’s also a growing desire among the younger workforce for more diverse and flexible working environments. This, combined with our always on digital mind and tool sets, makes it more important than ever for brands and agencies alike to re-assess company culture and employee engagement.

I recently spoke with Angela Oakes and Susan Hardwick, co-founders of Global Women in PR (GWPR), a relatively new not-for-profit organization that creates a “forum for networking groups of senior PR women to meet and share contacts, experiences and ideas for their mutual benefit…and for debating and drawing attention to the major issues affecting women working in the global PR industry today.

Aaron Kwittken: You both have experience working with technology, sports, luxury brands, telecommunications, etc. How has your background led you to your roles today and inspired your work with GWPR?

Angela Oakes: I founded and ran a London-based PR agency, specializing in consumer PR. My workforce was predominantly young women and I saw first-hand the demands and struggles women in their mid-30s face in managing a PR career. In 2012, when Sue and I relaunched Women in PR (WPR) in the U.K., there was a strong appetite for a networking organization that could provide support and mentorship to women in the PR industry. I was at a point in my career where I wanted to give back and help other women succeed. For me, it was the natural progression to turn our successful model of WPR in the U.K. into a global organization. Three years later, we formed GWPR.

Susan Hardwick: I worked in-house for brands, owned my own business and served as a Board Director at a top PR company in the U.K. When I graduated from university in the late 1970s, I never thought the working world would be anything other than a level playing field. An inspirational chancellor once said that we should always find ways to make a difference. That was what pushed me to drive GWPR forward.

Being a part of WPR in the U.K. provided opportunities to discuss important issues and gather feedback from similarly-minded women. As President of WPR in the 1990s, I had insight into the difficulties women face in progressing their careers. When we revitalized WPR in 2012, women were still facing a number of challenges. We lived in a digital age, but there was a strong appetite for a face-to-face networking group. This led us to take the U.K. initiative onto the global stage. Our goal was to create a vehicle that could explore best practices and create a forum that encouraged change and greater balance.

Kwittken: There’s a growing need for flexible working arrangements. From an agency leadership perspective, what is the best way to approach this?

Hardwick: The culture of having a fixed workplace still exists, whereby there are a set of rules outlining how business should be conducted. Unfortunately, this practice can hold people back. When it comes to flexible working arrangements, both men and women need to embrace the idea of balance. We must come forward with examples of how other creative agencies within other industries are successfully embracing this change. The PR industry is slower in adopting these practices compared to others, but flexible working can lead to greater creativity. It can also add to the bottom line.

Oakes: Agencies must communicate with employees regarding why flexible working arrangements exist. Another approach is to show that creative, forward-thinking companies are implementing these practices and provide examples of how it can benefit the working environment.

Kwittken: What are the biggest challenges in creating more flexible working environments?

Hardwick: When we started working in PR, Twitter, Facebook and email didn’t exist. There was a more structured approach to communications and how activities were conducted. Our environments have changed and will continue to change. The digital age, along with social media, has turned our world into a 24/7 culture. As employers, we must address these shifts or we will risk losing talent. We need to identify how we can embrace the 24/7 society we live in by creating work streams that allow us to do so without burning people out in the process.

Kwittken: Oftentimes, more senior employees require flexibility due to family situations, caring for loved ones, etc. In turn, junior team members feel they are carrying extra weight. This isn’t always the case, but how do you address this with employees? What role does transparency play?

Hardwick: It has to be addressed from the start, especially as you employ new people. Agencies must be transparent in setting goals and defining how a business operates. As more companies embrace flexible work environments, the PR industry must as well. Millennials are more strident than other generations in coming forward and setting the standards for the types of work environments they want to operate in.

Kwittken: The gender pay gap and a lack of women in the boardroom are two major issues you often cite as affecting the industry worldwide. How do these gaps impact individuals working in the field, clients and the industry as a whole?

Oakes: People, regardless of their gender, should be paid the same for doing the same job. Equally important is the commercial imperative. One of the biggest challenges, particularly in the U.K., has been in trying to publicly reveal what the gender pay gaps are. Businesses should be required to publish their male and female employee salary figures.

Research has also shown that businesses with a balanced boardroom are more profitable. Additionally, when women and men work together, they bring different skills to the boardroom, which can benefit a business and its clients. Flexible work practices, job shares and remote working will help more women make it into the board room. We also need to empower women by offering training in leadership and commercial skills. We need to equip women with tools that enable them to feel more confident in their abilities. This can be achieved through mentorship. At GWPR, we encourage mentor women at mid-career level, allowing them to empower other women below them.

Kwittken: Since GWPR was founded in 2015, you have opened chapters in Europe, the Middle East and Canada, respectively. How do you select the geographic areas to target? How are the challenges women in the industry confront in those areas different, and/or similar?

Hardwick: In 2015 we launched chapters in Europe and Canada, and last year we launched in the Middle East. In the Middle East, the indigenous population is perceived to be less inclined for equal balance between men and women. However, there is a large expat community, particularly in Dubai, which has impacted local populations. These groups have slowly adopted the practices being brought to the region. Women across the Middle East are keen to embrace the opportunity to network. While there are restrictive practices, there is also a growing desire for women to succeed since women contribute to the economic growth of the region.

In Sweden, there are issues with encouraging more men to take on senior roles. Culturally, they have a more egalitarian society. Men and women have an equal amount of paid leave, following the birth of a child, and there is a much greater degree of flexibility in working hours, taking vacation and in creating environments that encourage everybody to work together. Canada is similar to the U.K. and the U.S.

Kwittken: From a workplace, gender and equality perspective, Sheryl Sandberg’s book, Lean In, has had a tremendous impact on workplace culture. She has spoken about how women who are strong leaders can be referred to as “bossy”. How important are words in the workplace?

Oakes: It’s interesting because there was a social media campaign to “ban bossy” as a result of Sheryl’s book. A strong woman is called bossy, yet a strong man isn’t. There are psychological, physiological and natural differences between men and women, ones we have to respect. Sheryl’s book was groundbreaking, and much of what she wrote remains true. It can be difficult for women to distance themselves from stereotypes. We need to be more aware of barriers to success to create change. Women also need to be more forthright in asking for what they need in order for changes to happen.

Kwittken: The name of your organization, Global Women in PR, begs the question about diversity. Can you talk about diversity in the workplace, aside from gender, and its role in your mission?

Hardwick: Diversity is about gender, background, sexual orientation and more. Clients expect you to sell their products and services to diverse communities, thus we need to create diverse workspaces that foster inspiration for the services we provide. Last year, the PRCA census reported that 91 percent of PR professionals were white males. It’s not only about creating more opportunities for women. We need more diverse environments. It is changing, but the change is slow. In the U.K. and U.S., employees are encouraging their companies to create more diverse workplaces. Ageism is also a problem.

Kwittken: Ageism is very interesting and not often talked about. Why do you think that is?

Oakes: For those over 50, unless you are self-employed, it’s very difficult to get a job. Interestingly, this age group has more disposable income than any other group. Therefore, as brands think creatively, the over 50 age group needs to be considered. Campaigns need to be directed toward wider audiences.

Kwittken: How does this idea of “unconscious bias” play a role in all of this?

Hardwick: It is definitely relevant. As women, we can be our own worst enemy. We can behave in ways that don’t drive us forward, but instead hold us back. That’s what makes it so challenging and fascinating because we are wired differently. It’s evolving, but certainly a challenge.

Original article: https://www.forbes.com/sites/aaronkwittken/2017/06/26/minding-the-gender-gap-in-pr-my-qa-with-global-women-in-prs-angela-oakes-and-susan-hardwick/#698253ecd1a8

ICCO announces ProCom as new partner for Global Summit in Helsinki

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ICCO, the International Communications Consultancy Organisation, is pleased to announce ProCom – the Finnish Association of Communication Professionals – as a partner for the ICCO Global Summit taking place at Finlandia Hall in Helsinki, Finland on 5th-6th October.

ProCom is a membership organisation of nearly 2,900 PR, corporate, strategic and marketing communications practitioners operating in Finland.

The ICCO Global Summit is an annual two-day gathering of senior PR and communications practitioners from around the world. Keynote presentations, insightful panel debates and networking events focus around PR industry challenges and innovations.

Members of the association will receive a 15% discount on tickets to the ICCO Global Summit, which is set to attract up to 300 senior delegates this October. A 40% discount is also being offered to students.

The Conference Chairperson is ICCO Vice President Elise Mitchell, CEO of Mitchell Communications and Dentsu Aegis Public Relations Network. The theme for the event is ‘Innovate | Engage | Evolve : Leading in a transformational world’.

“This is one of our industry’s most important conferences as it offers a unique combination of global perspectives, leading-edge thinking and networking opportunities. The takeaways from the Summit are both practical and thought-provoking, positioning us to help our clients and agencies achieve better results”, said Mitchell.

To view the ‘Invitation by Elise Mitchell’, click here.

Elina Melgin, Managing Director of ProCom said: “ProCom (founded in 1947) has participated in the development of communication and PR for 70 years. The association established international contacts in the early 50´s and it has applied PR ethical codes for its members since the 1960´s. ProCom welcomes ICCO members to Helsinki to network and create an ethically sustainable future for the field.”

Charlene Corrin, General Manager of ICCO said: “We’re excited to host our annual conference in Helsinki, especially considering the city is celebrating Finland’s 100th anniversary this year. This event is a highlight in the global PR and communications industry calendar, and we welcome ProCom members to take part in this important international event. We look forward sharing valuable international insights with the local community, as well as learning more about Finnish culture and innovation.”

MTL, the Finnish Association of Marketing, Technology and Creativity, is the official event host, after winning the bid against other ICCO national PR associations.

The MTL Gala Dinner will take place on 5th October at Scandic Park Hotel, and is set to be the networking highlight of the ICCO Global Summit. Tickets are on sale separately at a discounted rate for ProCom members here.

For complete event details and registration, click here.

 

About ICCO:

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 55 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australasia, as well as agencies and networks with an international agenda. Collectively, these associations represent over 2,500 PR firms.

www.iccopr.com

About ProCom:

ProCom – the Finnish Association of Communications Professionals – is an organisation for corporate communication, strategic communication, marketing communication and public relations practitioners in Finland. ProCom fosters the professional development of its nearly 2900 members and promotes the value communication provides to society. Our members range from industry thought leaders working in strategic leadership positions of major corporations to entry-level practitioners and entrepreneurs.

www.procom.fi

Hungary wins Young Lions PR competition 2017

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Hungary has won the Gold Prize in the 2017 Young Lions PR competition, after presenting their winning campaign within 24 hours of receiving the brief.

 

The Hungarian team of Luca Hadnagy and Paloma Medina from HPS Experience won the gold prize. The silver prize was handed to the UK team of Jack Davy and Ottilie Ratcliffe from The Romans; and the Costa Rica team of Christian Gomez and Estefani Solorzano from Comunidad De Empresas De Comunicacion De CR won the bronze prize.

The Young Lions PR competition, organised by the ICCO, seeks to discover and celebrate the leading young creative PR team in the world. Twenty two (22) teams of two competed for the coveted title in Cannes after local competitions and elimination rounds, in their own country. These initial rounds of competition were set up by local Cannes Lions representatives.

The competitors had 24 hours to prepare their campaigns. The Hungarian team’s campaign will go on to inspire the next British Red Cross campaign.

On Saturday, the British Red Cross provided a campaign brief to the Young Lions PR competitors at the Cannes Lions Festival of Creativity, with a focus on supporting and raising awareness of ‘silent emergencies’.

A ‘silent emergency’ represents the 9 out of 10 serious emergencies happening every day that never make the headlines, and include major humanitarian disasters, floods, food shortages, etc.

Francis Ingham, Chief Executive, ICCO, said: “The work from the Hungarian team was excellent, as was all of the work from the finalists. ICCO is always very proud to make the Young Lions PR competition happen.

 

“And, speaking as a Brit, it’s awesome news that we won silver this year and let’s go for gold next year!”

British Red Cross sets Young Lions PR brief

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The British Red Cross has today provided a campaign brief to the Young Lions PR competitors at the Cannes Lions Festival of Creativity, with a focus on supporting and raising awareness of ‘silent emergencies’. A ‘silent emergency’ represents the 9 out of 10 serious emergencies happening every day that never make the headlines, and include major humanitarian disasters, floods, food shortages, etc.

The Young Lions PR competition, organised by the International Communications Consultancy Organisation (ICCO), seeks to discover and celebrate the leading young creative PR team in the world. Twenty two (22) teams of two are competing for the coveted title in Cannes after local competitions and elimination rounds, in their own country. These initial rounds of competition were set up by local Cannes Lions representatives.

The British Red Cross has provided competitors with the following campaign brief: ‘How do you put a Silent Emergency in the spotlight?’, and it is calling on teams to develop creative campaigns that will drive for support for the Red Cross’s continued efforts in the support of disasters, conflicts, and individual emergencies. The winning team’s campaign will then go on to inspire the next British Red Cross campaign.

Blair Metcalfe, Client Director, MSL, and Chairman of Young Lions PR Judges, said: “We briefed the teams this morning, and it is easy to tell by their insightful questions and keen enthusiasm that they are going to present some blistering ideas. Twenty two teams is a new record for the Young Lions PR competition here at Cannes, and there were even more qualifying teams who sadly couldn’t join us here today. With hundreds of teams being knocked-out before the 24-hour live challenge here, we really have the best of the best assembled from each participating country. I for one can’t wait to be inspired by their creativity at the judging on Monday.”

The competitors will have 24 hours to prepare their campaigns. By Sunday, 18th June, at 20:00, all presentations and materials must be submitted, before they are then presented to judges on Monday, 19th June. The winning team will be announced at the PR Lions ceremony on Monday evening.

Last year’s Young Lions PR winners were Ben King and Michael DiSalvo, Ogilvy Public Relations, USA.

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 55 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australasia, as well as agencies and networks with an international agenda. Collectively, these associations represent over 2,500 PR firms.

www.iccopr.com

ICCO partners with GUINNESS WORLD RECORDS™: Brand recognition record

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ICCO has partnered with Guinness World Records at the Cannes Lions International Festival of Creativity, who will enable an exciting challenge to break a world record at the House of PR.

ICCO will be hosting the House of PR at Cabana 11 on the Grand Palais Beach throughout the Cannes Lions International Festival of Creativity (17th – 24th June, 2017), which will feature a range of thought-provoking events focusing on PR’s role in the communications mix.

As one of the official partners of the House of PR, Guinness World Records will be hosting a world record attempt at the cabana on Tuesday between 15:00 and 16:00.

The record attempt will be the suitably brand-related ‘Most companies identified by their logo in 30 seconds’, and will be free to enter for anyone attending the Cannes Lions International Festival of Creativity.  The record currently stands at 42 and was set by Gavin Hudson at Marketing Week Live earlier this year.

In order to take part in the competition, ICCO and Guinness World Records will be hosting practice sessions at the House of PR throughout Sunday and Monday, and on Tuesday morning. A leaderboard of the top scorers will be developed over the course of the practice sessions, and the top five across the two days will then be invited back for the official Guinness World Records attempt on Tuesday.

Francis Ingham, ICCO Chief Executive and PRCA Director General, said: “We’re very excited to be partnering with Guinness World Records and to be hosting this world record competition at the House of PR.

“Brand recognition is what great communications is all about, and we’re going to find out just how well-known brands are. All are welcome to come along to the House of PR and have a go at breaking a world record.”

Sam Fay, SVP Global Brand Strategy at Guinness World Records, added: “We’re absolutely delighted to be partnering with ICCO and I cannot think of a more appropriate location to launch that partnership than at Cannes Lions.

“Guinness World Records has been collaborating with brands and agencies for many years, helping them to use record-breaking to amplify their PR campaigns. This partnership with ICCO gives that collaboration official endorsement which, after all, is what Guinness World Records is all about.”

 

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 55 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australasia, as well as agencies and networks with an international agenda. Collectively, these associations represent over 2,500 PR firms.

www.iccopr.com

About Guinness World Records

GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date. Guinness World Records’ worldwide television programmes reach over 750 million viewers annually and more than one million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 18 million visitors annually, and we have over 12 million fans on Facebook. The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.

www.guinnessworldrecords.com

ICCO teams up with OnePoll for World PR Report 2017

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ICCO has selected OnePoll as its research partner for the World PR Report 2017; the definitive study of the global public relations industry.

OnePoll will conduct the research for the report, which will survey senior PR executives in 55 countries worldwide, revealing the performance, trends and mood of the PR market.

The research will give insight into the market conditions that the PR industry faces, as well as revenue streams and expected future growth. A focus will also be put on talent, measurement and the gender pay gap.

Francis Ingham, ICCO Chief Executive said: “The ICCO World PR Report is the definitive analysis of the global PR market. Every year, it provides agency leaders with vital information on the composition and direction of travel of our industry. The data that we provide is collected and verified by one of the world’s leading research firms, OnePoll -we are proud to be associated with them, and very grateful for their support.

This year’s World PR Report will be our biggest and most ambitious ever. ICCO now covers twice the number of countries it did only four years ago; and our work with AMEC and with Global Women in PR allows us not only to expand the territories that we analyse, but also to expand the number of issues that we examine. So there’s a new section this year dedicated to evaluation, and there’s also the GWPR global gender pay gap data. If you’re an agency leader, this is, quite simply, required reading.”

Asa Baaw, OnePoll Commercial Director said: “To be announced as official research partner by ICCO in the report’s thirteenth year is an honour and an endorsement of OnePoll’s abilities to conduct robust international research. With over a decade of experience supporting the PR industry with research OnePoll are delighted to support ICCO in this year’s World PR report. In a world that’s increasingly connected and interdependent, understanding the dynamics of other markets is essential, and we are proud to support this perspective on the global PR industry.”

The survey will be launched worldwide this week, and the results will be announced at the ICCO Global Summit taking place on 5 – 6 October in Helsinki, Finland.

About ICCO:

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 55 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australasia, as well as agencies and networks with an international agenda. Collectively, these associations represent over 2,500 PR firms.

www.iccopr.com

About OnePoll:

OnePoll conducts UK and international research. We have been serving the PR and communications industry for over a decade, working with the UK’s biggest brands and consultancies. OnePoll has a strong online research community and can reach consumer, business and niche demographics with ease.

We know that the key to compelling research is to have an eye for the story within the data. We deliver newsworthy statistics that form the basis of news stories and campaigns for our clients. Our research is fast, robust and trusted by the media.

onepoll.com