ICCO has selected OnePoll as its research partner for the World PR Report 2017; the definitive study of the global public relations industry.
OnePoll will conduct the research for the report, which will survey senior PR executives in 55 countries worldwide, revealing the performance, trends and mood of the PR market.
The research will give insight into the market conditions that the PR industry faces, as well as revenue streams and expected future growth. A focus will also be put on talent, measurement and the gender pay gap.
Francis Ingham, ICCO Chief Executive said: “The ICCO World PR Report is the definitive analysis of the global PR market. Every year, it provides agency leaders with vital information on the composition and direction of travel of our industry. The data that we provide is collected and verified by one of the world’s leading research firms, OnePoll -we are proud to be associated with them, and very grateful for their support.
This year’s World PR Report will be our biggest and most ambitious ever. ICCO now covers twice the number of countries it did only four years ago; and our work with AMEC and with Global Women in PR allows us not only to expand the territories that we analyse, but also to expand the number of issues that we examine. So there’s a new section this year dedicated to evaluation, and there’s also the GWPR global gender pay gap data. If you’re an agency leader, this is, quite simply, required reading.”
Asa Baaw, OnePoll Commercial Director said: “To be announced as official research partner by ICCO in the report’s thirteenth year is an honour and an endorsement of OnePoll’s abilities to conduct robust international research. With over a decade of experience supporting the PR industry with research OnePoll are delighted to support ICCO in this year’s World PR report. In a world that’s increasingly connected and interdependent, understanding the dynamics of other markets is essential, and we are proud to support this perspective on the global PR industry.”
The survey will be launched worldwide this week, and the results will be announced at the ICCO Global Summit taking place on 5 – 6 October in Helsinki, Finland.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 55 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australasia, as well as agencies and networks with an international agenda. Collectively, these associations represent over 2,500 PR firms.
OnePoll conducts UK and international research. We have been serving the PR and communications industry for over a decade, working with the UK’s biggest brands and consultancies. OnePoll has a strong online research community and can reach consumer, business and niche demographics with ease.
We know that the key to compelling research is to have an eye for the story within the data. We deliver newsworthy statistics that form the basis of news stories and campaigns for our clients. Our research is fast, robust and trusted by the media.