Polish PR Consultancies Association Fee Income Report 2017

The Polish Public Relations Consultancies Association (ZFPR), the biggest public relations organisation in Poland has, for the fifth year running, published its Fee Income Report 2017.

Each annual edition of the report covers activity during the prior year. In this edition of the report, there were 19 of the biggest polish PR Agencies participating, showing accumulated fee income of 119 737 850,00 PLN (approximately 28,253,000 EUR).

What is most important for the Polish public relations industry is a 3.9% growth comparing to last year’s report. It is a great sign for polish PR specialists, especially considering drastic downturn in public affairs projects in year 2016.

Grzegorz Szczepański, Chairman of the Board of ZFPR and CEO of Hill+Knowlton Strategies, Poland said: “Analysis of the results of this years report shows clearly, that the Polish public relations industry is doing well. For the second year in a row, the total sum of fee income of agencies participating in the ranking has increased. It’s a very good result, considering the lack of commissions from state-owned companies in 2016. This demonstrates growing demand for professional public relations services, especially when you take into account, that we are observing a gradual return of public sector orders for companies with well established reputation.”

About ZFPR

The Polish Public Relations Consultancies Association (ZFPR) was established in January 2001 to represent the professional PR services industry in Poland and currently associates 35 agencies. It is a member of the Polish Federation of Private Employers Lewiatan (PKPP Lewiatan) and the International Communications Consultancy Organization (ICCO). It also has a cooperation agreement with the International Public Relations Association (IPRA). The Association is especially interested in building a professional dialog between the PR industry and the media. PPRCA carries out research into the relationships between the two industries, organizes regular meetings of PR consultants with leading journalists and presents PR case studies to the media.

Contact information:

Marcin Olkowicz, Director General, ZFPR – marcin.olkowicz@zfpr.pl 

Maciej Zimoch, Project Manager, ZFPR– maciej.zimoch@zfpr.pl