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Cannes Young Lions PR Competitions to begin in March

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The Public Relations and Communications Association (PRCA) has opened three prestigious Cannes Young Lions PR Competitions managed by PRCA UK, PRCA MENA, and PRCA APAC, respectively.

Sponsored by the International Communications Consultancy Organisation (ICCO) and in partnership with PRovoke Media, the Cannes Young Lions PR competition celebrates outstanding creativity and recognises excellence among up-and-coming public relations and communications professionals.

Competing teams from across the world enter a pre-selection process in their own country established by their local Cannes Lions representatives. PRCA UK, PRCA MENA, and PRCA APAC will join other associations around the world in hosting regional competitions before the world’s very best young professionals compete for the coveted global prize.

Key registration dates and information can be found on the respective PRCA websites.

– PRCA UK page
– PRCA MENA page
– PRCA APAC page

ICCO will host ‘Cannes Uncovered’ on 8th February to discuss all things Cannes Lions, including tips for this year’s Young Lions entrants, register here.

How does the competition work?
Briefed by a charity or NGO, teams of two – aged 31 years old or younger – will have just 24 hours to shape a PR strategy that demonstrates creative process, connects with the organisation’s brand values, engages with the public, and builds relations with relevant stakeholders. The campaigns will be judged by a selection of local industry experts with the winner of each region awarded the opportunity to compete digitally for the global crown at the Young Lions Marketers Competition 2022. The crowned winner will then have the option of attending the Cannes Lions International Festival of Creativity 2022.

PRCA Director General Francis Ingham MPRCA said:

“This is the most prestigious competition for any young person in our industry. My advice to anyone thinking of entering? Be fearless and authentic. This is a wonderful opportunity for a young team to shine on a global stage. Best of luck to all our entrants – the PR world will be watching.”

Visit here for more information about Cannes Lions.

Stats show almost half of PR professionals to resume international business travel

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Almost half (44%) of PR professionals around the world plan to resume international business travel in the next six months, according to new research published by the Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO).

168 CEOs, Directors, and Department Heads took part in the latest PRCA and ICCO quarterly Confidence Tracker, which assesses market confidence in public relations around the world.

The study – conducted by Question & Retain – evidences a strong appetite for the resumption of international travel, with just under a third (29%) of senior professionals planning to travel internationally for business within the next three months.

Market confidence holds firm

The study also reveals impressive levels of confidence amongst PR and communications leaders. More than eight out of ten (84%) respondents said they were ‘confident’ or ‘very confident’ in the future of their organisation. This represents a 20% year-on-year increase; the same study carried out in October 2020 revealed 64% felt they were ‘confident’ or ‘very confident’. The figure was as low as 38% in April 2020 at the outset of the pandemic.

PRCA Director General and ICCO Chief Executive Francis Ingham MPRCA said:

“Confidence across every global region is high. Many of our members have fared exceptionally well – new businesses is being driven by a growing demand for a diverse range of retained and project-based communication services. It’s also very encouraging to see so many of our members expecting to travel again in the near future.”