The Public Relations and Communications Association (PRCA) has opened three prestigious Cannes Young Lions PR Competitions managed by PRCA UK, PRCA MENA, and PRCA APAC, respectively.
Sponsored by the International Communications Consultancy Organisation (ICCO) and in partnership with PRovoke Media, the Cannes Young Lions PR competition celebrates outstanding creativity and recognises excellence among up-and-coming public relations and communications professionals.
Competing teams from across the world enter a pre-selection process in their own country established by their local Cannes Lions representatives. PRCA UK, PRCA MENA, and PRCA APAC will join other associations around the world in hosting regional competitions before the world’s very best young professionals compete for the coveted global prize.
Key registration dates and information can be found on the respective PRCA websites.
ICCO will host ‘Cannes Uncovered’ on 8th February to discuss all things Cannes Lions, including tips for this year’s Young Lions entrants, register here.
How does the competition work?
Briefed by a charity or NGO, teams of two – aged 31 years old or younger – will have just 24 hours to shape a PR strategy that demonstrates creative process, connects with the organisation’s brand values, engages with the public, and builds relations with relevant stakeholders. The campaigns will be judged by a selection of local industry experts with the winner of each region awarded the opportunity to compete digitally for the global crown at the Young Lions Marketers Competition 2022. The crowned winner will then have the option of attending the Cannes Lions International Festival of Creativity 2022.
PRCA Director General Francis Ingham MPRCA said:
“This is the most prestigious competition for any young person in our industry. My advice to anyone thinking of entering? Be fearless and authentic. This is a wonderful opportunity for a young team to shine on a global stage. Best of luck to all our entrants – the PR world will be watching.”
Visit here for more information about Cannes Lions.