Almost half (44%) of PR professionals around the world plan to resume international business travel in the next six months, according to new research published by the Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO).
168 CEOs, Directors, and Department Heads took part in the latest PRCA and ICCO quarterly Confidence Tracker, which assesses market confidence in public relations around the world.
The study – conducted by Question & Retain – evidences a strong appetite for the resumption of international travel, with just under a third (29%) of senior professionals planning to travel internationally for business within the next three months.
Market confidence holds firm
The study also reveals impressive levels of confidence amongst PR and communications leaders. More than eight out of ten (84%) respondents said they were ‘confident’ or ‘very confident’ in the future of their organisation. This represents a 20% year-on-year increase; the same study carried out in October 2020 revealed 64% felt they were ‘confident’ or ‘very confident’. The figure was as low as 38% in April 2020 at the outset of the pandemic.
PRCA Director General and ICCO Chief Executive Francis Ingham MPRCA said:
“Confidence across every global region is high. Many of our members have fared exceptionally well – new businesses is being driven by a growing demand for a diverse range of retained and project-based communication services. It’s also very encouraging to see so many of our members expecting to travel again in the near future.”