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ICCO announces new Regional Presidents

ICCO is pleased to announce that five Regional Presidents have been appointed, who will represent the recently formed Regional Boards covering Europe, Americas, Middle East, Africa and Asia.
 
The following candidates were elected by the ICCO Global Board of Management:
 
Europe: Juergen H. Gangoly, Managing Partner, The Skills Group; Vice President, Public Relations Verband Austria (PRVA)
 
Americas: Aaron Kwittken, Global Chairman & CEO, Kwittken; Board Director, PR Council
 
Middle East: Loretta Ahmed, CEO, Middle East, Africa & Turkey, Grayling; Chairman, PRCA MENA
 
Africa: Bridget Von Holdt, Executive Director, Glasshouse Communication Management; representative of the Public Relations Institute of Southern Africa (PRISA)
 
Asia Pacific: Nitin Mantri, CEO, Avian Media; President, Public Relations Consultants Association of India (PRCAI)
 
The Regional Presidents will join the Global Executive Committee, comprised of the Global President, Vice President, Treasurer, immediate Past President, the Regional Presidents, and the Chief Executive.
 
The new structure, announced at the Global ICCO PR Summit in Oxford in September, aims to ensure that all regionals, organisations and individuals represented by ICCO can create and develop their own voice for the benefit of the regional and global PR and communications industry.
 
Commenting on the new structure, ICCO President Maxim Behar said: “All regions from now on will be represented in the ICCO Global Executive Committee. But not only that; elected Regional Presidents are great professional colleagues and widely known PR experts and we do believe that their input into ICCO’s management will be significant. We all look forward to working together to strengthen ICCO’s position as the largest global PR community.”
 
Juergen H. Gangoly, newly appointed Regional President – Europe said: “With ICCO’s new regional structure in Europe, we have the goal to further grow the organisation and make the voice of Europe’s PR industry even more heard by the public. We will intensify ICCO’s relations to European institutions and to partner organisations in the wider communications industry all over Europe. Supporting cross-border co-operation amongst our members from training and educational activities to business and information services will be part of ICCO’s working programme in Europe for the coming years.”
 
Aaron Kwittken, ICCO Regional President – Americas said: “I am looking forward to working with my colleagues around the world to better promote cross-border collaboration and conversation around a compelling point of view on our role in an increasingly digital world without agency borders.”
 
Loretta Ahmed, ICCO Regional President – Middle East said: ““As we continue to evolve our agencies and what we do on behalf of our clients, we must also do so with one eye on the rest of the world. That connection, especially for a region emerging as fast as the Middle East is critical. I’m honoured to be elected President for ICCO in the Middle East. Having lived in the region for four years I continue to see communications consultancies delivering world class campaigns and ICCO provides another platform for recognition on all that the Middle East PR sector is achieving.”
 
Bridget Von Holdt, ICCO Regional President – Africa said: “Africa tends to be the forgotten continent, yet is identified as a focal growth point for so many international companies. As the Regional President, I will use the ICCO platform to position Africa and the agencies represented on the continent as strategic partners, as innovative and of course as the experts within the region.”
 
Nitin Mantri, representing Asia Pacific as Regional President, said: “ICCO has been making giant strides in elevating the public relations profession, and now with the regional bodies there will be greater consistency in communications standards across the world. The aim would be to encourage discussions on the issues facing the industry and sharing the best practices across this region to elevate ICCO’s role in Global public relations.”
 
About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations, agencies and networks in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.

www.iccopr.com

ICCO President in Oslo: PR is the most challenging business in the world

“Public relations has been turned on its head, only in the past couple of years and has became the most challenging business in the world”, ICCO President Maxim Behar said at the recent international conference “Oslo PR Talks”. Behar was a keynote speaker at the conference, officially supported by ICCO and PRCA.

“These days to practice public relations is a great challenge and it requires very special qualities from our teams – fast decision making, story telling in a very short and catchy way, but also vision to the future and predictions of what will be the next means of communication. The challenges come mainly from the fact also that the three main elements of public communications – advertising, public relations and digital – are merging very fast and we must prove our place as leaders in the future joint business”, Behar said.

“Oslo PR Talks” is the first conference of its kind organised by the The P World. “We were happy to cooperate with ICCO on this significant project, as we also did earlier this year in Reykjavik, Iceland. Our Oslo participants were very pleased by the motivating keynote speech of Mr. Behar”, said Kosta Petrov, CEO of The PR World.

More than 200 participants joined the event, including speakers Mary Jo Jacoby, US Presidential Adviser; Malena Cutuli, Global Head of Brand of Communications for Shell; Donald Steel, former spokesperson of BBC; John Shields, current Director of Communications of BBC and many others.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

Global Women in PR Gender Pay Gap Survey

Thursday September 29th 2016 – Leading international networking group GWPR (Global Women in PR) revealed today at the ICCO Global Summit, the results from their very first gender pay gap survey of men and women working in the Global PR industry. Data collected from 12 countries worldwide revealed a staggering £12,600 pay gap between the salaries of men and women.

The survey also provided an important insight into work/life balance and working practices, that might provide a clue as to why more women are not better represented at the top of a profession where they make up the majority of the workforce.

The survey, conducted by leading research company OnePoll on behalf of GWPR, revealed an average global PR salary of £57,200, with men earning on average 19% more at £67,600 compared to women at £55,000. Whilst salaries are very similar at a junior level in PR; when it comes to more senior roles it is a very different picture. For example, a male in-house Board PR Director earns an average salary of £110,000, compared to his female equivalent on £97,000 – a £13,000 pay gap.

The survey also showed that more than a third of men (36%) working in PR agencies are at board director level, compared to only 16% of women who have broken through the glass ceiling.

When considering asking for a promotion or pay rise, 21% of men were very confident in doing so, unlike women (10%). Further gender differences surrounded balancing childcare and work commitments. This was described as more challenging by women (78%) than men (58%). The sharing of domestic chores was fairly evenly split with 47% claiming to divide the chores, although 41% of the women surveyed believed they did more than half.

In today’s connected world one of the most surprising facts to emerge was the lack of opportunity to work from home. 70% were not allowed to work from home on a weekly basis, with 15% never allowed to do this. The average working week for a PR is 45 hours and an encouraging two-thirds believe they have a good work-life balance.

Commenting on the survey findings GWPR Co-Founders Angela Oakes and Susan Hardwick said: “The findings revealed a much higher pay gap than perhaps anticipated and considering the world in which we now operate, with 24hour access to technology, it is hard to see why there cannot be more flexibility in the workplace.

“Flexibility is very important, but so too is looking at the skill sets that women need to help them reach the top. Business training and tackling confidence issues are two key areas worthy of attention. Retaining talented women so that the boardroom has a better gender balance makes sound business sense. As many studies have shown – a balanced boardroom improves business performance.

“Current working practices have not led to any significant changes in the gender pay gap over the past decade and Deloitte’s report revealed last week that if things continue on the current path ‘Women will not be earning the same as men until 2069!’ We don’t think we can wait that long…..we need to act now to make the necessary changes.”

Francis Ingham, Director General of the PRCA and CEO of ICCO announced an important initiative last month that includes gender pay gap reporting in its kitemark accreditation for UK consultancies for the first time – this should be a global initiative.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO announces new regional structure

ICCO is pleased to announce that it has launched a new regional structure for its organisation.

The new structure divides the world into five regions consisting of the Americas, Africa, Asia Pacific, Europe, and the Middle East. Each region will have its own Regional Board with an elected President. It is then these Regional Presidents who will go on to elect the Global President for ICCO, a position that is held for two years.

As well as being the voice of ICCO in their region, each Regional President will support its members by putting on a conference and awards each year which will be held in their region. This will result in ICCO having six conferences each year, as well as six international awards programmes.

The purpose of this change in structure is to ensure that all regions, organisations, and individuals represented by ICCO, can create and develop their own voice for the benefit of the regional and global PR and communications industry.

Francis Ingham, Chief Executive, ICCO, Director General, PRCA, said: “Ensuring that ICCO members receive the best services has always been at the forefront of our goals. I believe that this new regional structure will ensure that every member can access the very best insight, resulting in both depth and breadth of knowledge. Crucially, this new structure will allow us both to service our greatly-increased number of members, and also to grow even further in the future.”

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO launches international think tank

ICCO is pleased to announce that it has launched an international think tank to address the future of global PR and communications consultancies.

The new initiative, chaired by Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, will identify the issues of most concern and interest identified by ICCO’s members. ICCO’s membership covers 48 countries and over 2,500 agencies, making this think tank truly worldwide.

The think tank will now lie at the heart of ICCO’s work and will produce thought-leadership articles as well as best practice guides. The content will be produced by a range of associations and by ICCO’s direct agency members. All articles and pieces of guidance will be available in a free-to-view online format, thus benefiting practitioners at all levels and in every country.

Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, and Visiting Professor, Newcastle University, said: “The geopolitical situation and fractured public discourse in many areas of the world underlines how the strategic role of public relations is more critical than ever to government and organisations. Our business is changing and growing at an unprecedented rate thanks to new forms of public engagement. This truly international initiative will use modern public relations techniques to engage ICCO members and signpost the future of the public relations business, and the excellence that it delivers.”

Francis Ingham, Chief Executive, ICCO, Director General, PRCA, said: “Ensuring that all PR and communications practitioners have access to clear guidance and innovative thought-leadership articles lies as the core of ICCO’s existence. The new think tank will draw upon knowledge from some of the most influential professionals around the globe, all for the benefit our industry.”

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East. the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO announces new training programme & qualifications

ICCO has announced at its Board of Management meeting that it is launching an extensive training and qualifications programme as part of its commitment to raising industry standards.

The new initiative is part of ICCO’s drive to be at the forefront of improving talent and skills across the global PR and communications industry, aimed at reaching everyone from those starting out in their careers to seasoned practitioners.

There are approximately 40 training courses to choose from in the new programme, covering a range of disciplines. All courses are available online and are highly interactive and convenient. All courses are run by industry leaders with a breadth of knowledge.

ICCO is launching a new qualification, ‘Global PR and Communications Management Diploma’, which is the first of its kind and draws on worldwide knowledge alongside a collaborative approach. The qualification is based on a points system and each undertaken course is set within a module based on a particular skill. Delegates must complete at least one course within each skill to pass their qualification.

Francis Ingham, Chief Executive, ICCO, said: “It is with great pleasure that we announce ICCO’s new training and qualifications programme. Ensuring that we help develop talent is of the utmost importance to ICCO and this new initiative is a huge step in the right direction to ensuring a bright future for our industry.”

For more information contact Masha Palos, Training and Professional Development Director: masha.palos@prca.or.uk

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 48 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO announces new training programme & qualifications

ICCO has announced at its Board of Management meeting that it is launching an extensive training and qualifications programme as part of its commitment to raising industry standards.

The new initiative is part of ICCO’s drive to be at the forefront of improving talent and skills across the global PR and communications industry, aimed at reaching everyone from those starting out in their careers to seasoned practitioners.

There are approximately 40 training courses to choose from in the new programme, covering a range of disciplines. All courses are available online and are highly interactive and convenient. All courses are run by industry leaders with a breadth of knowledge.

ICCO is launching a new qualification, ‘Global PR and Communications Management Diploma’, which is the first of its kind and draws on worldwide knowledge alongside a collaborative approach. The qualification is based on a points system and each undertaken course is set within a module based on a particular skill. Delegates must complete at least one course within each skill to pass their qualification.

Francis Ingham, Chief Executive, ICCO, said: “It is with great pleasure that we announce ICCO’s new training and qualifications programme. Ensuring that we help develop talent is of the utmost importance to ICCO and this new initiative is a huge step in the right direction to ensuring a bright future for our industry.”

For more information contact Masha Palos, Training and Professional Development Director: masha.palos@prca.or.uk

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 48 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

PRCA UK Census 2016 reveals that the PR industry is worth £12.9bn

Article by PRCA

The PR Census 2016 launched by PRCA has revealed that the UK PR industry is worth £12.9bn – over £3bn more than previous figures in 2013.

In 2016, the PR industry’s value is estimated to have grown by 34% since 2013 when it reached £9.62bn.

The PR Census 2016 has also revealed that the PR industry has grown to around 83,000 employees. This is an impressive level of growth since 2013 when it was 62,000 strong.

Launched yesterday, the PR Census 2016 is the most comprehensive and authoritative analysis of the PR industry, developed by the PRCA in conjunction with PRWeek and global research house YouGov.

Francis Ingham MPRCA, Director General, PRCA, said:

“Three things stand out for me from the PR Census 2016.

“The first is growth. Our industry is surging ahead, becoming bigger and bigger. And that growth is seen in pretty much every sector. The industry, it seems to me, has settled down to a balance between what we used to think of as its new and its traditional forms.

“The second is difference. Differences in gender balance; in pay; in expertise and duties. The industry is composed of plenty of unique hubs of PR excellence all around the country, all powering forward in slightly different manners.

“And the third is challenge. The gender pay gap is still obvious, and still troubling. We still recruit from too narrow a circle, denying ourselves access to some outstanding talent. And far too many of our industry still –remarkably- turn to AVEs when measuring their impact.

“We intend using every bit of influence we have to address every one of those challenges.”

Danny Rogers FPRCA, Editor-in-Chief, PRWeek, said:

“As someone who has been in and around this industry for two decades – first as a graduate trainee in PR, and later as an industry editor and author – what strikes me about the PR Census, is how little the big themes actually change.

“We are still discussing the future of print, the hot growth of healthcare and tech, the difficulties of measurement and the lack of diversity. But the industry is getting most things right. Because for most of those two decades UK PR spend has been growing rapidly, and continues to do so. Another constant is PR’s adaptability – and this is more critical than ever as technology and media rapidly transform each other.”

The PR Census 2016 also revealed:

Demographics

The PR industry remains a young industry, with an average age of 28. It is a female-led industry, with 64% of its employees being women. 34% of PR people have children or dependents.

There has been little change in PR’s diversity since 2011, with 91% being white and 89% being British. However, the youngest generations in the industry represent important improvements in diversity levels.

Undergraduate degrees remain the predominant highest form of education, a fact that becomes more prevalent with each younger generation.

Opinions

51% of industry members believe that PR is a profession. 40% see it as an industry.

The Barcelona Principles 2.0 are the leading form of PR evaluation, but AVEs remain a significant measurement format.

Technology and health are the mostly hotly-tipped sectors to increase investment in PR in the coming years.

Digital, S.E.O., and online communications are seen as the tasks that have most increased in importance over the last two years, and also those that will increase most in the coming years.

Sales promotion, general media relations and writing articles, newsletters etc, are the roles thought to have most decreased in importance over the past two years.

What do we do?

Our leading duties are general media relations, media relations strategy planning, and digital and social media.

The senior members of the industry oversee communications strategy development and reputation management; while younger members handle general media relations and writing.

Technology and consumer services, media, and marketing continue to be the most prevalent sectors in which PR agencies work.

PR agencies are most likely to be made up of between 11-50 people. In-house teams are overwhelmingly made up of 2-5 people, regardless of organisational size.

Salaries, benefits and working hours

The average PR salary is £45,100, down from £53,781 in 2013.

The average agency salary is £44,805, down from £54,311 in 2013. Pay at the senior levels has fallen, but professionals who are Account Director-level or below have seen a small increase.

In-house salaries increase more uniformly, and the average salary is £43,591, down from £50,438.

The average freelancer salary is £56,789, down from £73,322 in 2013.

There is a significant pay disparity between men and women, an average of £9,111.

The highest salaries in PR agencies go to those handling central government work, alongside retail and wholesale, and food, beverages and tobacco. In-house salaries peak for those working for technology, finance, and utilities companies.

PR professionals are contracted to work, on average, 35 hours a week. However, the average amount of time they are actually working is 45 hours a week.

The leading form of flexible working in the PR industry is flexitime (core hours with flexible start and finish) which is taken up by 28% of the industry.

ENDS

The market sizing data was calculated by taking a combination of historical data from the previous PR Censuses published in 2011 and 2013, combined with PRCA benchmarking studies, and the Government’s ONS tables of industry sizing and growth.

The online survey generated 1,874 responses, and was generated by YouGov using two different sample sources:

  • Targeted sample sent to PRCA members and PRWeek subscribers
  • Public link on PRWeek and PRCA websites

The fieldwork was undertaken between 17th February – 26th April 2016.

 

About PRCA UK

Who we are: Founded in 1969, the PRCA is a UK-based PR membership body, operating in 45 countries around the world. We represent in excess of 20,000 people across the whole range of the PR industry. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA currently has more than 400 agency members; 270 in-house communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

 

ICCO Summit 2016 to be held in Oxford, United Kingdom

The PRCA is pleased to announce that this year’s ICCO (International Communications Consultancy Organisation) Summit will be taking place in Oxford, United Kingdom, between 29-30th September.

The ICCO Summit is a unique event that brings together senior practitioners from public relations consultancies around the world. With insightful talks, thought-provoking panel discussions, and lively networking drinks, the two-day event is a must for those wishing to engage with some of the most influential professionals in the industry.

Maxim Behar, President, ICCO, said: “Everyone in ICCO is looking forward to another successful Global Summit, taking place this time in Oxford. Oxford is a symbolic place for academia and knowledge and we will undoubtedly bring the best PR practitioners from all over the world. Many have noted that one of the most important issues in our industry recently is the convergence between advertising, PR and digital media, and we believe that this will be among the main topics of the Global Summit.

Francis Ingham MPRCA, Chief Executive, ICCO, said: “It is with absolute pleasure that we announce that the ICCO Summit 2016 is taking place in a location of such a high global standing. The Summit will, as always, bring together some of the biggest names from the global PR industry in a vibrant and exciting environment, and we will be tackling several of the biggest issues our industry faces.”

 

About PRCA

Who we are: Founded in 1969, the PRCA is a UK-based PR membership body, operating in 45 countries around the world. We represent in excess of 20,000 people across the whole range of the PR industry. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA currently has more than 350 agency members; over 250 in-house communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

http://www.prca.org.uk/

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations representing 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.

http://www.iccopr.com/

AVE white paper: accepting a broke system is “surrender of the worst kind”

In response to Meltwater’s “Estimating the Real Value of Public Relations” white paper, the Public Relations Consultants Association (PRCA) and International Communications Consultancy Organisation (ICCO) have issued a joint statement condemning the support it gives to so-called advertising value equivalence (AVE).

Francis Ingham MPRCA, PRCA Director General and ICCO Chief Executive, commented:

“We are astonished that any credible measurement and evaluation professional would make the case for AVEs. AVEs measure absolutely nothing other than the vanity of those reporting them. I had hoped that the evaluation community had condemned them to the rubbish bin of history years ago.”

“To say that clients are used to them is to miss the point utterly. Some clients are indeed – but more enlightened ones know how meaningless they are, and have embraced the proper analysis of outcomes instead. Yes, there is further work to be done here, but accepting a broken system simply because some people are used to it is surrender of the worst kind. “

“The author makes much of the “Manhattan Beach Principles”. Frankly, I’ve never heard of them, and I doubt that anybody in the industry has. The principles that I believe in are the AMEC Barcelona ones, refreshed only last year, and endorsed by the PRCA, ICCO and the 33 associations ICCO represents.”

“I trust that Meltwater will repudiate this bogus paper with immediate effect.”

 

Boilerplate

About PRCA

Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 18,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 250 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

 

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.