London, 21st February, 2022
23% of global communications leaders are interested in trialling a four-day working week with no reduction in pay and a further 9% have already adopted the model, according to new research published by the ICCO and PRCA.
The study – conducted by Question & Retain – follows a recent PRCA MENA study revealing UAE professionals believe they work more efficiently under the new four and a half day working week adopted in UAE.
128 CEOs, Directors, and Department Heads took part in the latest ICCO and PRCA quarterly Confidence Tracker, which assesses market confidence in the global public relations industry.
Market confidence boost
The study reveals impressive levels of confidence amongst PR and communications leaders. The research shows more than two-thirds (72%) of PR agencies and in-house teams globally are hiring and almost nine out of 10 (87%) respondents are ‘confident’ or ‘very confident’ about the future of their organisation – this is a three percentage point rise since the last Confidence Tracker in October 2021.
ICCO Chief Executive and PRCA Director General and Francis Ingham MPRCA said:
“The data from our latest Global Confidence Tracker is very encouraging. Market confidence around the world is now higher than at any point since the beginning of the pandemic and the growing confidence is reflected in the number of organisations hiring. The four-day working week is an interesting proposition for agencies and in-house teams, many of whom are looking for creative ways to attract and retain the most talented professionals. The model won’t work for everyone but there are clear benefits for those willing to embrace change.”