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ICCO announces new regional structure

ICCO is pleased to announce that it has launched a new regional structure for its organisation.

The new structure divides the world into five regions consisting of the Americas, Africa, Asia Pacific, Europe, and the Middle East. Each region will have its own Regional Board with an elected President. It is then these Regional Presidents who will go on to elect the Global President for ICCO, a position that is held for two years.

As well as being the voice of ICCO in their region, each Regional President will support its members by putting on a conference and awards each year which will be held in their region. This will result in ICCO having six conferences each year, as well as six international awards programmes.

The purpose of this change in structure is to ensure that all regions, organisations, and individuals represented by ICCO, can create and develop their own voice for the benefit of the regional and global PR and communications industry.

Francis Ingham, Chief Executive, ICCO, Director General, PRCA, said: “Ensuring that ICCO members receive the best services has always been at the forefront of our goals. I believe that this new regional structure will ensure that every member can access the very best insight, resulting in both depth and breadth of knowledge. Crucially, this new structure will allow us both to service our greatly-increased number of members, and also to grow even further in the future.”

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO launches international think tank

ICCO is pleased to announce that it has launched an international think tank to address the future of global PR and communications consultancies.

The new initiative, chaired by Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, will identify the issues of most concern and interest identified by ICCO’s members. ICCO’s membership covers 48 countries and over 2,500 agencies, making this think tank truly worldwide.

The think tank will now lie at the heart of ICCO’s work and will produce thought-leadership articles as well as best practice guides. The content will be produced by a range of associations and by ICCO’s direct agency members. All articles and pieces of guidance will be available in a free-to-view online format, thus benefiting practitioners at all levels and in every country.

Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, and Visiting Professor, Newcastle University, said: “The geopolitical situation and fractured public discourse in many areas of the world underlines how the strategic role of public relations is more critical than ever to government and organisations. Our business is changing and growing at an unprecedented rate thanks to new forms of public engagement. This truly international initiative will use modern public relations techniques to engage ICCO members and signpost the future of the public relations business, and the excellence that it delivers.”

Francis Ingham, Chief Executive, ICCO, Director General, PRCA, said: “Ensuring that all PR and communications practitioners have access to clear guidance and innovative thought-leadership articles lies as the core of ICCO’s existence. The new think tank will draw upon knowledge from some of the most influential professionals around the globe, all for the benefit our industry.”

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East. the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO announces new training programme & qualifications

ICCO has announced at its Board of Management meeting that it is launching an extensive training and qualifications programme as part of its commitment to raising industry standards.

The new initiative is part of ICCO’s drive to be at the forefront of improving talent and skills across the global PR and communications industry, aimed at reaching everyone from those starting out in their careers to seasoned practitioners.

There are approximately 40 training courses to choose from in the new programme, covering a range of disciplines. All courses are available online and are highly interactive and convenient. All courses are run by industry leaders with a breadth of knowledge.

ICCO is launching a new qualification, ‘Global PR and Communications Management Diploma’, which is the first of its kind and draws on worldwide knowledge alongside a collaborative approach. The qualification is based on a points system and each undertaken course is set within a module based on a particular skill. Delegates must complete at least one course within each skill to pass their qualification.

Francis Ingham, Chief Executive, ICCO, said: “It is with great pleasure that we announce ICCO’s new training and qualifications programme. Ensuring that we help develop talent is of the utmost importance to ICCO and this new initiative is a huge step in the right direction to ensuring a bright future for our industry.”

For more information contact Masha Palos, Training and Professional Development Director: masha.palos@prca.or.uk

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 48 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO announces new training programme & qualifications

ICCO has announced at its Board of Management meeting that it is launching an extensive training and qualifications programme as part of its commitment to raising industry standards.

The new initiative is part of ICCO’s drive to be at the forefront of improving talent and skills across the global PR and communications industry, aimed at reaching everyone from those starting out in their careers to seasoned practitioners.

There are approximately 40 training courses to choose from in the new programme, covering a range of disciplines. All courses are available online and are highly interactive and convenient. All courses are run by industry leaders with a breadth of knowledge.

ICCO is launching a new qualification, ‘Global PR and Communications Management Diploma’, which is the first of its kind and draws on worldwide knowledge alongside a collaborative approach. The qualification is based on a points system and each undertaken course is set within a module based on a particular skill. Delegates must complete at least one course within each skill to pass their qualification.

Francis Ingham, Chief Executive, ICCO, said: “It is with great pleasure that we announce ICCO’s new training and qualifications programme. Ensuring that we help develop talent is of the utmost importance to ICCO and this new initiative is a huge step in the right direction to ensuring a bright future for our industry.”

For more information contact Masha Palos, Training and Professional Development Director: masha.palos@prca.or.uk

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 48 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

PRCA UK Census 2016 reveals that the PR industry is worth £12.9bn

Article by PRCA

The PR Census 2016 launched by PRCA has revealed that the UK PR industry is worth £12.9bn – over £3bn more than previous figures in 2013.

In 2016, the PR industry’s value is estimated to have grown by 34% since 2013 when it reached £9.62bn.

The PR Census 2016 has also revealed that the PR industry has grown to around 83,000 employees. This is an impressive level of growth since 2013 when it was 62,000 strong.

Launched yesterday, the PR Census 2016 is the most comprehensive and authoritative analysis of the PR industry, developed by the PRCA in conjunction with PRWeek and global research house YouGov.

Francis Ingham MPRCA, Director General, PRCA, said:

“Three things stand out for me from the PR Census 2016.

“The first is growth. Our industry is surging ahead, becoming bigger and bigger. And that growth is seen in pretty much every sector. The industry, it seems to me, has settled down to a balance between what we used to think of as its new and its traditional forms.

“The second is difference. Differences in gender balance; in pay; in expertise and duties. The industry is composed of plenty of unique hubs of PR excellence all around the country, all powering forward in slightly different manners.

“And the third is challenge. The gender pay gap is still obvious, and still troubling. We still recruit from too narrow a circle, denying ourselves access to some outstanding talent. And far too many of our industry still –remarkably- turn to AVEs when measuring their impact.

“We intend using every bit of influence we have to address every one of those challenges.”

Danny Rogers FPRCA, Editor-in-Chief, PRWeek, said:

“As someone who has been in and around this industry for two decades – first as a graduate trainee in PR, and later as an industry editor and author – what strikes me about the PR Census, is how little the big themes actually change.

“We are still discussing the future of print, the hot growth of healthcare and tech, the difficulties of measurement and the lack of diversity. But the industry is getting most things right. Because for most of those two decades UK PR spend has been growing rapidly, and continues to do so. Another constant is PR’s adaptability – and this is more critical than ever as technology and media rapidly transform each other.”

The PR Census 2016 also revealed:

Demographics

The PR industry remains a young industry, with an average age of 28. It is a female-led industry, with 64% of its employees being women. 34% of PR people have children or dependents.

There has been little change in PR’s diversity since 2011, with 91% being white and 89% being British. However, the youngest generations in the industry represent important improvements in diversity levels.

Undergraduate degrees remain the predominant highest form of education, a fact that becomes more prevalent with each younger generation.

Opinions

51% of industry members believe that PR is a profession. 40% see it as an industry.

The Barcelona Principles 2.0 are the leading form of PR evaluation, but AVEs remain a significant measurement format.

Technology and health are the mostly hotly-tipped sectors to increase investment in PR in the coming years.

Digital, S.E.O., and online communications are seen as the tasks that have most increased in importance over the last two years, and also those that will increase most in the coming years.

Sales promotion, general media relations and writing articles, newsletters etc, are the roles thought to have most decreased in importance over the past two years.

What do we do?

Our leading duties are general media relations, media relations strategy planning, and digital and social media.

The senior members of the industry oversee communications strategy development and reputation management; while younger members handle general media relations and writing.

Technology and consumer services, media, and marketing continue to be the most prevalent sectors in which PR agencies work.

PR agencies are most likely to be made up of between 11-50 people. In-house teams are overwhelmingly made up of 2-5 people, regardless of organisational size.

Salaries, benefits and working hours

The average PR salary is £45,100, down from £53,781 in 2013.

The average agency salary is £44,805, down from £54,311 in 2013. Pay at the senior levels has fallen, but professionals who are Account Director-level or below have seen a small increase.

In-house salaries increase more uniformly, and the average salary is £43,591, down from £50,438.

The average freelancer salary is £56,789, down from £73,322 in 2013.

There is a significant pay disparity between men and women, an average of £9,111.

The highest salaries in PR agencies go to those handling central government work, alongside retail and wholesale, and food, beverages and tobacco. In-house salaries peak for those working for technology, finance, and utilities companies.

PR professionals are contracted to work, on average, 35 hours a week. However, the average amount of time they are actually working is 45 hours a week.

The leading form of flexible working in the PR industry is flexitime (core hours with flexible start and finish) which is taken up by 28% of the industry.

ENDS

The market sizing data was calculated by taking a combination of historical data from the previous PR Censuses published in 2011 and 2013, combined with PRCA benchmarking studies, and the Government’s ONS tables of industry sizing and growth.

The online survey generated 1,874 responses, and was generated by YouGov using two different sample sources:

  • Targeted sample sent to PRCA members and PRWeek subscribers
  • Public link on PRWeek and PRCA websites

The fieldwork was undertaken between 17th February – 26th April 2016.

 

About PRCA UK

Who we are: Founded in 1969, the PRCA is a UK-based PR membership body, operating in 45 countries around the world. We represent in excess of 20,000 people across the whole range of the PR industry. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA currently has more than 400 agency members; 270 in-house communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

 

ICCO Summit 2016 to be held in Oxford, United Kingdom

The PRCA is pleased to announce that this year’s ICCO (International Communications Consultancy Organisation) Summit will be taking place in Oxford, United Kingdom, between 29-30th September.

The ICCO Summit is a unique event that brings together senior practitioners from public relations consultancies around the world. With insightful talks, thought-provoking panel discussions, and lively networking drinks, the two-day event is a must for those wishing to engage with some of the most influential professionals in the industry.

Maxim Behar, President, ICCO, said: “Everyone in ICCO is looking forward to another successful Global Summit, taking place this time in Oxford. Oxford is a symbolic place for academia and knowledge and we will undoubtedly bring the best PR practitioners from all over the world. Many have noted that one of the most important issues in our industry recently is the convergence between advertising, PR and digital media, and we believe that this will be among the main topics of the Global Summit.

Francis Ingham MPRCA, Chief Executive, ICCO, said: “It is with absolute pleasure that we announce that the ICCO Summit 2016 is taking place in a location of such a high global standing. The Summit will, as always, bring together some of the biggest names from the global PR industry in a vibrant and exciting environment, and we will be tackling several of the biggest issues our industry faces.”

 

About PRCA

Who we are: Founded in 1969, the PRCA is a UK-based PR membership body, operating in 45 countries around the world. We represent in excess of 20,000 people across the whole range of the PR industry. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA currently has more than 350 agency members; over 250 in-house communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

http://www.prca.org.uk/

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations representing 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.

http://www.iccopr.com/

AVE white paper: accepting a broke system is “surrender of the worst kind”

In response to Meltwater’s “Estimating the Real Value of Public Relations” white paper, the Public Relations Consultants Association (PRCA) and International Communications Consultancy Organisation (ICCO) have issued a joint statement condemning the support it gives to so-called advertising value equivalence (AVE).

Francis Ingham MPRCA, PRCA Director General and ICCO Chief Executive, commented:

“We are astonished that any credible measurement and evaluation professional would make the case for AVEs. AVEs measure absolutely nothing other than the vanity of those reporting them. I had hoped that the evaluation community had condemned them to the rubbish bin of history years ago.”

“To say that clients are used to them is to miss the point utterly. Some clients are indeed – but more enlightened ones know how meaningless they are, and have embraced the proper analysis of outcomes instead. Yes, there is further work to be done here, but accepting a broken system simply because some people are used to it is surrender of the worst kind. “

“The author makes much of the “Manhattan Beach Principles”. Frankly, I’ve never heard of them, and I doubt that anybody in the industry has. The principles that I believe in are the AMEC Barcelona ones, refreshed only last year, and endorsed by the PRCA, ICCO and the 33 associations ICCO represents.”

“I trust that Meltwater will repudiate this bogus paper with immediate effect.”

 

Boilerplate

About PRCA

Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 18,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 250 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

 

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.

AMEC, ICCO and PRCA launch new version of guide to PR measurement

AMEC, the International Association for Measurement and Evaluation of Communication, the International Communications Consultancy Organisation (ICCO), and the PRCA,  the UK Public Relations Consultants Association, have today launched a new version of their web-based guide to public relations measurement.

The new-look guide, entitled ‘The PR Professionals Guide to Measurement’ was launched today at the ICCO Summit in Milan.

The simple, easy to use and navigate guide is available online at http://prguidetomeasurement.org/, which can be easily accessed on all platforms, including PC, tablet and smartphone.

Eight of the original 12 chapters have been replaced or refreshed by AMEC, ICCO and PRCA members, featuring case studies and best practice on PR measurement, top tips and latest thinking.

The guide’s authors include brand leaders, senior PR experts, and measurement experts such as ICCO President and Ketchum Europe CEO David Gallagher; Carma CEO Mazen Nahawi; Michael Frohlich, UK CEO / EAME COO, Ogilvy Public Relations and Ketchum Partner and CEO of Ketchum Global Research & Analytics, David Rockland.

Jeremy Thompson, Managing Director, Cision EMEA and Chairman of AMEC, said: “We are delighted to again partner with ICCO and PRCA in this comprehensive update of the PR Professionals Guide to Measurement.

“We know we are making real progress in educating PR professionals of the business benefits of using measurement. The new Guide is an important part of that work.”

PRCA Director General and ICCO Chief Executive Francis Ingham MPRCA said: “I am very happy to be launching this, the second edition of the PR guide to measurement. Coming soon after the launch of the Barcelona Principles 2.0, this guide places ICCO, the PRCA and our members alongside AMEC as key players in the effort to improve standards in evaluation across the PR industry.

Earlier this morning, ICCO launched the World PR Report in conjunction with The Holmes Report. The research that surveyed nearly 500 PR agency principals found the gap between the Americas and Europe narrowing. Last year, North American agencies were considerably more optimistic than those in Western Europe (8.46 compared to 7.28 on a scale of one to 10) but this year optimism levels were more similar (7.89 for North America, 7.44 for Western Europe).

Global optimism levels declined just a little from last year’s survey, with agency principals averaging a 7.62 when asked whether they were optimistic about the future of public relations in their market (compared to 7.69 last year and 7.50 in 2013) and a 7.52 (down from 7.6) when asked whether they expected profits to increase this year.

Notes to editors
The PR Professionals Guide to Measurement is available at http://prguidetomeasurement.org/.

About AMEC
AMEC
, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.

About ICCO
The International Communications Consultancy Organisation (ICCO)
 is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

About the PRCA
Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 18,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 250 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.
www.prca.org.uk

– See more at: http://news.iccopr.com/amec-icco-and-prca-launch-new-version-of-guide-to-pr-measurement/#sthash.eMkJBL7y.dpuf

Who are the most inspirational people in PR today?

Written by: Daney Parker

Print@daneyparker

Editor,
PR Moment

Who are today’s most inspirational PR thinkers? Senior communicators nominate those they most admire and who are helping to shape the PR industry for the better.

Alex Aiken, executive director, UK Government Communications. “Alex is transforming the way in which democracies engage and communicate with the communities it serves for greater accountability, transparency and impact. I learn something new and useful in every interaction with him, and his efforts in public service are just as influential in the private sector,” says David Gallagher, CEO of PR firm Ketchum Europe (who himself happens to be one of PRCA’s Francis Ingham‘s PR heroes, see below).

Adrian Wheeler, five-times divorced ex-chairman of the PRCA, and serial non-exec. Francis Ingham, PRCA director general, nominates Wheeler for his “optimism in the face of reality“. Ingham’s names two more of his PR heroes:

David Gallagher. “Master of making ‘you’re completely wrong’ sound like a compliment’”.

Alison Clarke, ex-CEO Grayling and ex-PRCA chairman: “Spinning the most threadbare of materials into absolute gold: the correctly-named @PitchWitch”.

Liz West, PR manager at theme park Alton Towers. Nikki Alvey, owner of agency Media Hound PR recommends West, “for a very open and well managed PR and social media response to the crisis this year.”

Caroline Kinsey, founder of and chairman of PR agency Cirkle. Neville Hunt, senior lecturer at University of Bedfordshire says: “Caroline has an enviable reputation as one of the top individuals and females in the PR industry and she has had senior roles in the two leading UK PR industry bodies. Caroline is an exceptional person who has won many personal awards and under her leadership Cirkle has won 30 awards over the past three years.”

Simon Sinek, author of Start with Why. “His work on the importance of having a purpose or belief at the heart of every organisation is very inspiring” says Richard Moss, CEO of PR firm Good Relations. Moss lists two other PR thinkers who are an inspiration:

Seth Godin, author of Purple Cow. “My thinking on creativity has been influenced by this book, which is about transforming brands and business by being remarkable, had a real impact on me. The very best creative work is always inherently remarkable – quite literally – it’s worth talking about.”

Malcolm Gladwell, I really admire his work in ‘The Tipping Point’, a book which theorises the factors at play when an idea “crosses a threshold, tips, and spreads like wildfire”.

Sarah Scales, co-founder of PR agency Brands2Life. Sally Bratton, managing director or agency Bratton PR, says: “Sarah is an inspiration: I worked with her, in a freelance capacity, around 10 years ago and was impressed by her commitment to client needs, as well as the speed and effectiveness of her decision-making. In addition, she has built a strong team around her, who she works well with to achieve the best possible results.”

Michael Prescott, global head of comms at BT. “Michael has been integral to moving perceptions for BT from a utility to a modern media company in close partnership with the CEO and board. He came into PR after years as a national political and home affairs journalist. Kept his strong sense of what works for media and political audiences in terms of engaging communications. One of the best connected and most liked PROs in the UK across media, politics and other key influencer audiences.” Nominated by Colin Byrne, CEO, UK & EMEA at PR firm Weber Shandwick, who by happy coincidence is our next nominee.

Colin Byrne, Weber Shandwick. “Strangely enough as a PR professional I actually choose not to follow many of the ‘top PR gurus’ because I often find their views too corporate or outmoded. However, there is one person in the PR world who proves this viewpoint wrong; Colin Byrne. Perhaps the reason for this is that he’s not your typical PR agency head. In fact, ‘left-wing, Northern and working class’ is the Weber Shandwick Europe chief’s description of himself.” Byrne’s admirer is Sharon Barlow, director and PR specialist at agency Stop and Stare Marketing.

Francis Ingham, PRCA.Francis has expanded the membership, the services and the professionalism of the PRCA and the industry … and he has done whilst enjoying himself.“ Nominated by Trevor Morris, professor at Richmond University. Morris goes on to praise two other of his PR heroes …

Tim Bell, founder of PR firm Bell Pottinger. “Never pious. never dull, often controversial, nearly always charming. Still the biggest and probably the oldest name in the industry.”

Sally Costerton, director at Sally Costerton Advisory. “For her drive, her success and her advocacy for senior women in PR”.

Paul Sutton, independent social and digital media consultant: “Paul has a good view on things, especially the intricate relationship between PR/social/content and I enjoy reading his blog. Paul, like me, has grown up in a traditional PR world but has embraced the opportunities that digital brings the industry.” Sutton is one of the choices of Jim Hawker, owner of PR agency Threepipe, his other choice is Danny Whatmough.

Danny Whatmough, head of social, EMEA at Weber Shandwick. “Danny has got a good grip on things from an integrated way of thinking and I find myself agreeing on most of his viewpoints. Danny is great at filtering news and making good reading recommendations through his Twitter channel.”

Sally Hetherington, business and creative communications consultant. Jane Austin, owner of agency Persuasive Communications says: “Sally just gets on with it and has no ego – it gets in the way of good relationships, good results and a good time. Sally has integrity, doesn’t submit
to trends and has always trodden her own path. She’s instinctive, tenacious, endlessly creative and always hits the spot.”

Anne Gregory, professor at the University of Huddersfield: “Anne has given great public service as CIPR president and, latterly, as chair of the Global Alliance for Public Relations and Communication Management. Anne’s recent book with Paul Willis on Strategic Public Relations Leadership should be read by all PR and corpcomms managers.” Nominated by Tom Watson, professor at Bournemouth University, his other nominee is below.

Ansgar Zerfass, professor at the University of Leipzig in Germany. “Ansgar is current chairman of EUPRERA and is the leading communications management researcher in Europe and probably world-wide. He was one of the founders of the European Communications Monitor which is the annual benchmark study of current corpcomms practice. Ansgar has excellent relationships with many major German industrial and financial organisations which fund practice-oriented PR and corp comms research in a manner not found in the UK. His research papers are well worth reading as they consider current issues”.

Soundbites

When we asked “who are your PR heroes these days?”, two senior PROs explain why they cannot name names:

Graham Goodkind, group CEO & Founder of agency Frank PR: “I get constantly inspired by the young talent coming into Frank, they are the ones who provide the new and fresh thinking that leads us to come up with better and better ideas. As one gets older and has done PR for a while, there is a natural tendency perhaps to do the stuff that has worked in the past. A negativity acquired by experience can also develop; you start to hear “Oh, that’ll never work” one too many times. Whereas those fresh to this business have a lovely naivety, they don’t know if things are possible or not, so they naturally push through barriers to come up with really great insights and creativity.”

Jane Carroll, head of corporate development at Peppermint Soda: “When it comes to PR, it’s not necessarily hearing people talking sense, but seeing it in action that impresses me. The term ‘guru’ can be thrown around with great abandon and, in my opinion, should be approached with a healthy dose of scepticism.

“Of course, there are many stellar PR people in the industry who do excellent work day in, day out. The people I look up to in the sector are often those who do a great job, yet work quietly in the background. For example, the comms team at Alton Towers handled a very intense crisis management situation with extreme calm and proactivity earlier this summer – it’s work like this which should be applauded.”

Original Article from PR Moment

ICCO welcomes refreshed Barcelona Principles

ICCO has welcomed the revised Barcelona Principles, following their launch by AMEC this morning in London.

The announcement of the Barcelona Principles 2.0 can be read here.

Francis Ingham MPRCA, PRCA Director General and ICCO Chief Executive said:

“These refreshed Barcelona principles are the latest significant step in the professionalisation of the PR industry.

“I’m proud of the role played by PRCA and ICCO members in 31 countries around the world, helping AMEC in its work.

“We will be planning evaluation at the heart of our work, not least via the ICCO summit in Milan next month.

“The industry needs to embrace measurement and evaluation if it is to continue growing in size and relevance. These new principles will be a fantastic help in doing so.”

 

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms. www.iccopr.com

Contact: ICCO General Manager, Binta Kristin Hammerich

binta.hammerich@iccopr.com

+44 (0) 2072336026

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