Additional information
| Type | Live, Recording |
|---|---|
| Rate | Member, Non-Member |
Event Overview
How attendees will benefit
Attendees will:
- Gain an overview on the latest thinking in evaluation and what is available
- Understand how to apply it to your campaigns
- Understand how to make it an integral piece of your management
Who should attend
This course is aimed at all levels who would like to develop their understanding in measuring and evaluating PR campaigns.
What attendees will learn
- Why evaluate? And the need to have it at the heart of everything you do
- The common pitfalls of evaluation and how to avoid them
