This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.
How attendees will benefit: Attendees will walk away with an understanding of how to get the most out of Twitter themselves and become well-versed in case studies demonstrating successful PR & marketing campaigns that leveraged Twitter. Who should attend: PR professionals who are new to social media in general and Twitter in particular, as well as those who know Twitter but want a better understanding of how to leverage it on behalf of their clients.
What attendees will learn:
– What Twitter is
-Antecedents of Twitter
-Case studies (good & bad) of Twitter campaigns
– The Golden Rules of using Twitter for campaigns.
– Getting the most out of Twitter yourself
Attendees will receive comprehensive presentation slides.