Event Overview

How attendees will benefit: Attendees will walk away with an understanding of how to get the most out of Twitter themselves and become well-versed in case studies demonstrating successful PR & marketing campaigns that leveraged Twitter. Who should attend: PR professionals who are new to social media in general and Twitter in particular, as well as those who know Twitter but want a better understanding of how to leverage it on behalf of their clients.

What attendees will learn:

– What Twitter is

-Antecedents of Twitter

-Case studies (good & bad) of Twitter campaigns

– The Golden Rules of using Twitter for campaigns.

– Getting the most out of Twitter yourself

Course materials:

Attendees will receive comprehensive presentation slides.