• LinkedIn
  • Twitter
Login

Lost Password?
Register
  • 0Shopping Cart
ICCO PR
  • About
    • Management
      • Executive Committee
      • Board of Management
      • Chief Executive and Deputy Chief Executive
    • Global Directory
    • Contact
  • Membership
    • ICCO National Associations
    • ICCO Direct Members
    • ICCO Partners
    • Hall of Fame
    • Member Map
    • Groups
      • Africa
      • Americas
      • Asia Pacific
      • Europe
      • GWPR
      • Middle East
  • Ethics
    • Stockholm Charter
    • Helsinki Declaration
    • Ethics in Digital Communications
    • PRCA Diversity and Inclusion Guidelines
  • Resources
    • Communication Challenges Whitepaper
    • Training
      • Webinars
      • ICCO Global Diploma in PR and Communications
    • ICCO Library – member’s only
    • ICCO Global Matchmaking
    • Measurement and Evaluation
      • PR Professionals Guide to Measurement
      • Barcelona Principles
      • Integrated Evaluation Framework
      • The Measurement Maturity Mapper
      • CARMA Resource Hub
      • The CARMA Measurement Standard
    • World PR Reports
    • Consultancy Management Standard (CMS)
  • Events
    • ICCO Global Summit
    • Events Calendar
    • Cannes Lions 2022
    • ICCO Global Awards
      • Previous award winning campaigns
    • Gallery
  • News
  • Search
  • Menu Menu
ICCO PR
Shop

> CMS


>The Helsinki Declaration

Upcoming Events

  1. Next Generation PR World Cup – Nationals and Regionals

    July 1 @ 8:00 am - October 28 @ 11:30 pm
  2. ICCO Board Meeting

    October 11 @ 9:00 am
  3. ICCO Global Summit 2022

    October 12 @ 8:00 am - October 13 @ 5:00 pm

View All Events

Good Media Relations

€70.00 – €85.00 Excl. Tax

Summary:

Most journalists speak disparagingly about most PR people, but they all say there are a few who are worth their weight in gold. How do you become one of those few?

How attendees will benefit
Attendees will gain an understanding in:

  • How to invest in, and manage, their single most valuable professional asset
  • What journalists want and how to develop lifelong relationships with them
  • The rules and dynamics which govern MSM and online journalists’ careers
  • How to be a reporter’s ‘first port of call’
  • How to deliver better media results for their clients

Who should attend
This course is aimed at account executives who would like to develop their media relations skills further.

What attendees will learn

  • What journalists and reporters are like
  • Their professional pressures and goals
  • What they want from PR people, what they don’t want
  • How to develop a productive relationship with them

It also demonstrates:

  • How to provide the media with usable material
  • How to spot or create a news angle
  • How to turn a weak story into a good one
  • How to present material professionally
  • How to sell it in successfully

Materials

  • Hard copy (or online copy) of the Powerpoint slide deck
  • List of relevant books, articles, sites and blogs
  • Checklists, cue-sheets and fast-facts where appropriate
  • Email address for questions after the course

Event Type: Webinar

Trainer: Adrian Wheeler FPRCA

Start Time: 15:00:00 GMT

End Time: 16:30:00 GMT

Clear

— OR —

SKU: N/A Category: Training Webinar

Related products

  • Placeholder image

    Build Brand ‘You’ in 9 Minutes A Day

    €70.00 – €85.00 Excl. Tax

    Date: 12/12/2017

    Select options
  • Measuring and Evaluating PR Campaigns

    €70.00 – €85.00 Excl. Tax

    Date: 26/01/2018

    Select options
  • Mental Health Awareness

    €70.00 – €85.00 Excl. Tax

    Date: 25/01/2018

    Select options
  • Developing an internal communications strategy

    €70.00 – €85.00 Excl. Tax

    Date: 23/01/2018

    Select options

Latest News

  • Ten PR and Communications Industry Leaders Set to Speak at the World PR Day Fireside Chats on July 15 and 18 14th July 2022
  • Does Transparency Pay Off? 12th July 2022
  • World PR Day: Millions Around the World to Celebrate Public Relations on July 16 1st July 2022
  • Team Indonesia Win Gold at Cannes Young PR Lions 24th June 2022

Upcoming Events

  1. Next Generation PR World Cup – Nationals and Regionals

    July 1 @ 8:00 am - October 28 @ 11:30 pm
  2. ICCO Board Meeting

    October 11 @ 9:00 am

View All Events

Sign up to our Newsletter

* indicates required
Privacy Policy
Translation, Localisation & Transcreation WorkshopCreating and Curating Compelling Content for Social Media
Scroll to top

Register

Please fill in this form to create an account.