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Upcoming Events

  1. ICCO Global Summit

    4th November 2020 @ 8:00 am - 5th November 2021 @ 5:00 pm

View All Events

Translation, Localisation & Transcreation Workshop

€70.00 – €100.00 Excl. Tax

Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We will explain how transcreation takes translation further than the adaptation of content in one language to another whilst protecting the meaning of the words. We will talk though how it brings together marketing, linguistics, creative copywriting and design, taking account of tone, nuance, colour and style.

Start Time: 10:30:00 GMT

End Time: 12:00:00 GMT

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SKU: N/A Category: Training Webinar
  • Description

Description

Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We will explain how transcreation takes translation further than the adaptation of content in one language to another whilst protecting the meaning of the words. We will talk though how it brings together marketing, linguistics, creative copywriting and design, taking account of tone, nuance, colour and style.

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Latest News

  • Sharp Rise in Confidence for Global PR Industry 17th December 2020
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Upcoming Events

  1. ICCO Global Summit

    4th November 2020 @ 8:00 am - 5th November 2021 @ 5:00 pm

View All Events

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