Event Overview

How attendees will benefit
Attendees will, through an in-depth overview of the news and social media platforms, gain a thorough overview of the digital landscape against which PR operates and understand the strategies and tactics that lead to effective campaigns.

Who should attend
This course is suitable from junior to senior level who need to talk to clients about digital PR campaigns and develop e-PR strategies.

What attendees will learn

• The evolving digital landscape; web 2.0, 3.0, 4.0 and more
• The media and the 3D journalist
• How the media use the digital landscape to communicate to their audiences
• Social media and how it is more than social networking
• How Facebook, Linkedin, Twitter and Pinterest differ and how they should be utilised in the new digital landscape

Materials
Attendees will receive a copy of the presentation.