Event Overview

The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging.  All theory will be supported by up to date case studies, enabling you to get the best from your social media activity.

Course overview

• The workshop covers:
• An overview of the core social media platforms and tools
• How to increase engagement for your social media pages
• Building a strategy for creating compelling content
• Understanding the interests of your target audience
• Monitoring and exploiting trends
• The 4 Cs of content creation
• Identifying your key audiences online, and how to reach them
• Measuring the ROI of social media activity

Who should attend?

• PR Account Managers and Account Directors
• In-house PR professionals