Additional information
| Type | Live, Recording |
|---|---|
| Rate | Member, Non-Member |
Event Overview
The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging. All theory will be supported by up to date case studies, enabling you to get the best from your social media activity.
Course overview
- The workshop covers:
- An overview of the core social media platforms and tools
- How to increase engagement for your social media pages
- Building a strategy for creating compelling content
- Understanding the interests of your target audience
- Monitoring and exploiting trends
- The 4 Cs of content creation
- Identifying your key audiences online, and how to reach them
- Measuring the ROI of social media activity
Who should attend?
- PR Account Managers and Account Directors
- In-house PR professionals
