The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.

Course delegates will have clearer understanding of what is acceptable professional advice and behaviour and what is not acceptable/illegal.
All attendees will gain an understanding in:

• What the PRCA Professional Charter and Codes of Conduct mean
• What the typical ethical challenges are that PR practitioners face
• What you should and should not do for clients
• How complaints against PRCA members are handled

What you will learn:

• The principles of best practice that cover all PRCA members
• The process that the PRCA follows when it receives a complaint against a member
• The sanctions that can be imposed following a complaint
• The rules for how members use Parliamentarians and other holders of public office
• The requirements on all PRCA members to disclose and keep updated their client lists

Course Materials
The course comprises of a short presentation outlining where PR meets the law, including recent or relevant cases, it also covers the standards and broad ethical aims of the PR industry and specifically the PRCA code of conduct.

The course also includes a test of over 35 different ethical dilemma’s, covering simplistic, subjective, small, large, or specialist scenarios, and each candidate must decide on the most appropriate way forward, always carefully considering the boundaries and stipulations of the Code.

Delegates are expect to achieve over 80% correct answers to pass the course.

Type: Webinar

Level: Intermediate

Trainer: Claire Walker FPRCA