• LinkedIn
  • Twitter
Login

Lost Password?
Register
  • 0Shopping Cart
ICCO PR
  • About
    • Management
      • Executive Committee
      • Board of Management
      • Executive Director
    • Global Directory
    • Contact
  • Membership
    • ICCO National Associations
    • ICCO Direct Members
    • ICCO Partners
    • Hall of Fame
    • Groups
      • Africa
      • Americas
      • Asia Pacific
      • Europe
      • GWPR
      • Middle East
  • Ethics
    • Stockholm Charter
    • Helsinki Declaration
    • Ethics in Digital Communications
    • PRCA Diversity and Inclusion Guidelines
  • Resources
    • Communication Challenges Whitepaper
    • Training & Webinars
      • Training & Webinars
      • ICCO Global Diploma in PR and Communications
    • ICCO Library – member’s only
    • ICCO Global Matchmaking
    • Measurement and Evaluation
      • PR Professionals Guide to Measurement
      • Barcelona Principles
      • Integrated Evaluation Framework
      • The Measurement Maturity Mapper
      • CARMA Resource Hub
      • The CARMA Measurement Standard
    • World PR Reports
    • Consultancy Management Standard (CMS)
  • Events
    • ICCO Global Summit
    • Events Calendar
    • PRovoke & ICCO in Cannes
    • ICCO Global Awards
      • Previous award winning campaigns
    • ICCO PR World Cup Competitions
  • Gallery
  • News
  • Search
  • Menu Menu
ICCO PR
Shop

> CMS


>The Helsinki Declaration

Translation, Localisation & Transcreation Workshop

€70.00 – €85.00 Excl. Tax

Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We will explain how transcreation takes translation further than the adaptation of content in one language to another whilst protecting the meaning of the words. We will talk though how it brings together marketing, linguistics, creative copywriting and design, taking account of tone, nuance, colour and style.

Who should attend?

This workshop is aimed at non-linguist Project and Product Managers across all sectors and those working on multi-territory research, marketing, PR and communications campaigns that are responsible for managing projects requiring translation, localisation or transcreation.

What attendees will learn:

How to manage a successful project – The Translation process

•         Timings – Briefing; Proof-reading: Revision Cycles; Reviews

•         Translation is not an exact science. How do you judge/reconcile on what is the ‘best’ translation when translators disagree?

•         Back translation – Why do it and is it worth it?  Impact on budgets

•         Source Materials and Content Formats – From simple Word documents through the translation of InDesign and HTML with numerous dependent files, to transcribing and providing time coded subtitles for video and the immediacy of social media – what challenges could you face?

•         Desktop Publishing and Digital & Social Content

•         Imagery – considerations for what is acceptable in different cultures

•         Translation Management Systems and their advantages to your project

•         Quality & Standards

•         Translation Memories and Bilingual Tables – What are they, how do they help and who owns them? Risk of knowledge transfer and secrecy issues

•         Machine Translation

•         Compliance – Issues faced in industries such as Pharmaceutical, Legal and Financial

•         Budgets

Type: Webinar

Level:  Intermediate

Trainer: Russell Goldsmith MPRCA

Start Time: 10:30:00 GMT

End Time: 12:00:00 GMT

Clear

— OR —

SKU: N/A Category: Training Webinar

Related products

  • Good Media Relations

    €70.00 – €85.00 Excl. Tax

    Date: 22/01/2018

    Select options
  • Supercharge PR Campaigns for LinkedIn

    €70.00 – €85.00 Excl. Tax

    Date: 07/02/2018

    Select options
  • Running Effective Political Campaigns: Influence the Political Agenda

    €70.00 – €85.00 Excl. Tax

    Date: 09/01/2018

    Select options
  • Placeholder image

    Crisis Management

    €70.00 – €85.00 Excl. Tax

    Date: 08/12/2017

    Select options

Latest News

Sign up to our Newsletter

* indicates required
Privacy Policy
Getting maximum impact from a disappearing PR budgetEthics in PR
Scroll to top

Register

Please fill in this form to create an account.