Cannes Young Lions PR Competitions to begin in March

The Public Relations and Communications Association (PRCA) has opened three prestigious Cannes Young Lions PR Competitions managed by PRCA UK, PRCA MENA, and PRCA APAC, respectively.

Sponsored by the International Communications Consultancy Organisation (ICCO) and in partnership with PRovoke Media, the Cannes Young Lions PR competition celebrates outstanding creativity and recognises excellence among up-and-coming public relations and communications professionals.

Competing teams from across the world enter a pre-selection process in their own country established by their local Cannes Lions representatives. PRCA UK, PRCA MENA, and PRCA APAC will join other associations around the world in hosting regional competitions before the world’s very best young professionals compete for the coveted global prize.

Key registration dates and information can be found on the respective PRCA websites.

– PRCA UK page
– PRCA MENA page
– PRCA APAC page

ICCO will host ‘Cannes Uncovered’ on 8th February to discuss all things Cannes Lions, including tips for this year’s Young Lions entrants, register here.

How does the competition work?
Briefed by a charity or NGO, teams of two – aged 31 years old or younger – will have just 24 hours to shape a PR strategy that demonstrates creative process, connects with the organisation’s brand values, engages with the public, and builds relations with relevant stakeholders. The campaigns will be judged by a selection of local industry experts with the winner of each region awarded the opportunity to compete digitally for the global crown at the Young Lions Marketers Competition 2022. The crowned winner will then have the option of attending the Cannes Lions International Festival of Creativity 2022.

PRCA Director General Francis Ingham MPRCA said:

“This is the most prestigious competition for any young person in our industry. My advice to anyone thinking of entering? Be fearless and authentic. This is a wonderful opportunity for a young team to shine on a global stage. Best of luck to all our entrants – the PR world will be watching.”

Visit here for more information about Cannes Lions.

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

sweeden winners coh and wolfe winners
Joseph Borenstein and Linnéa Rinäs from Cohn & Wolfe Sweden have received Gold Lions awards as the winners of the Young Lions PR competition at the Cannes Lions International Festival of Creativity, sponsored by ICCO. The Young PR Lions PR competition saw 18 countries send their selected teams of two PRs under the age of 28 to Cannes. On Saturday 20th, the teams were each given a brief from Greenpeace and on the following day had 12 hours to create a creative and effective campaign for the charity. Francis Ingham, ICCO Chief Executive, said: “I would like to take this opportunity to congratulate all of this year’s winners at the Young PR Lions Competition. The judges were incredibly impressed with the standard of work put forward by the entrants, all of whom should be sincerely proud of their work. “I would also like to thank each of our sponsors, as well as the Festival, for allowing us to showcase such astounding talent. We look forward to celebrating again next year.” Greenpeace’s brief required the competitors to prepare a PR campaign around sustainable agriculture, with the aim of raising awareness of the environmental impact of meat and motivating consumers to change their consumption habits. The jury included: David Fine, Global Creative Strategist, Edelman; Joe Benarroch, Head of International Ads, Corporate Communications, Facebook; and Steve Barrett, Editor-in-Chief, PRWeek US. This marks the second time that the Swedish team have represented their country in the PR competition, having won the local competition twice. They also won the Eurobest Young Creatives integrated competition this year.   The Gold, Silver and Bronze winners are: Gold Joseph Borenstein and Linnéa Rinäs Cohn & Wolfe, Sweden   Silver David Gomez and Juan Alba Ogilvy & Mather Colombia, Columbia   Bronze Hsin Chi Tsao and Xiao Yi Yu J. Walter Thompson Always, China
About ICCO The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms. Contact Binta Kristin Hammerich, ICCO Global General Manager