Tag Archive for: Lions

Posts

Cannes Young Lions PR Competitions to begin in March

24th January 2022/in ICCO Guide to Cannes, ICCO News

The Public Relations and Communications Association (PRCA) has opened three prestigious Cannes Young Lions PR Competitions managed by PRCA UK, PRCA MENA, and PRCA APAC, respectively.

Sponsored by the International Communications Consultancy Organisation (ICCO) and in partnership with PRovoke Media, the Cannes Young Lions PR competition celebrates outstanding creativity and recognises excellence among up-and-coming public relations and communications professionals.

Competing teams from across the world enter a pre-selection process in their own country established by their local Cannes Lions representatives. PRCA UK, PRCA MENA, and PRCA APAC will join other associations around the world in hosting regional competitions before the world’s very best young professionals compete for the coveted global prize.

Key registration dates and information can be found on the respective PRCA websites.

– PRCA UK page
– PRCA MENA page
– PRCA APAC page

ICCO will host ‘Cannes Uncovered’ on 8th February to discuss all things Cannes Lions, including tips for this year’s Young Lions entrants, register here.

How does the competition work?
Briefed by a charity or NGO, teams of two – aged 31 years old or younger – will have just 24 hours to shape a PR strategy that demonstrates creative process, connects with the organisation’s brand values, engages with the public, and builds relations with relevant stakeholders. The campaigns will be judged by a selection of local industry experts with the winner of each region awarded the opportunity to compete digitally for the global crown at the Young Lions Marketers Competition 2022. The crowned winner will then have the option of attending the Cannes Lions International Festival of Creativity 2022.

PRCA Director General Francis Ingham MPRCA said:

“This is the most prestigious competition for any young person in our industry. My advice to anyone thinking of entering? Be fearless and authentic. This is a wonderful opportunity for a young team to shine on a global stage. Best of luck to all our entrants – the PR world will be watching.”

Visit here for more information about Cannes Lions.

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

25th June 2015/in ICCO Guide to Cannes, ICCO News, Uncategorised

The Young PR Lions PR competition saw 18 countries send their selected teams of two PRs under the age of 28 to Cannes. On Saturday 20th, the teams were each given a brief from Greenpeace and on the following day had 12 hours to create a creative and effective campaign for the charity.

Francis Ingham, ICCO Chief Executive, said: “I would like to take this opportunity to congratulate all of this year’s winners at the Young PR Lions Competition. The judges were incredibly impressed with the standard of work put forward by the entrants, all of whom should be sincerely proud of their work.

“I would also like to thank each of our sponsors, as well as the Festival, for allowing us to showcase such astounding talent. We look forward to celebrating again next year.”

Greenpeace’s brief required the competitors to prepare a PR campaign around sustainable agriculture, with the aim of raising awareness of the environmental impact of meat and motivating consumers to change their consumption habits.

The jury included: David Fine, Global Creative Strategist, Edelman; Joe Benarroch, Head of International Ads, Corporate Communications, Facebook; and Steve Barrett, Editor-in-Chief, PRWeek US.

This marks the second time that the Swedish team have represented their country in the PR competition, having won the local competition twice. They also won the Eurobest Young Creatives integrated competition this year.

The Gold, Silver and Bronze winners are:

Gold

Joseph Borenstein and Linnéa Rinäs

Cohn & Wolfe, Sweden

Silver

David Gomez and Juan Alba

Ogilvy & Mather Colombia, Columbia

Bronze

Hsin Chi Tsao and Xiao Yi Yu

J. Walter Thompson Always, China

Boilerplate

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms.

Contact Binta Kristin Hammerich, ICCO Global General Manager

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

25th June 2015/in ICCO Guide to Cannes, ICCO News

Joseph Borenstein and Linnéa Rinäs from Cohn & Wolfe Sweden have received Gold Lions awards as the winners of the Young Lions PR competition at the Cannes Lions International Festival of Creativity, sponsored by ICCO. The Young PR Lions PR competition saw 18 countries send their selected teams of two PRs under the age of 28 to Cannes. On Saturday 20th, the teams were each given a brief from Greenpeace and on the following day had 12 hours to create a creative and effective campaign for the charity. Francis Ingham, ICCO Chief Executive, said: “I would like to take this opportunity to congratulate all of this year’s winners at the Young PR Lions Competition. The judges were incredibly impressed with the standard of work put forward by the entrants, all of whom should be sincerely proud of their work. “I would also like to thank each of our sponsors, as well as the Festival, for allowing us to showcase such astounding talent. We look forward to celebrating again next year.” Greenpeace’s brief required the competitors to prepare a PR campaign around sustainable agriculture, with the aim of raising awareness of the environmental impact of meat and motivating consumers to change their consumption habits. The jury included: David Fine, Global Creative Strategist, Edelman; Joe Benarroch, Head of International Ads, Corporate Communications, Facebook; and Steve Barrett, Editor-in-Chief, PRWeek US. This marks the second time that the Swedish team have represented their country in the PR competition, having won the local competition twice. They also won the Eurobest Young Creatives integrated competition this year. The Gold, Silver and Bronze winners are: Gold Joseph Borenstein and Linnéa Rinäs Cohn & Wolfe, Sweden Silver David Gomez and Juan Alba Ogilvy & Mather Colombia, Columbia Bronze Hsin Chi Tsao and Xiao Yi Yu J. Walter Thompson Always, China

Boilerplate

About ICCO The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms. Contact Binta Kristin Hammerich, ICCO Global General Manager

Pride of the Lions

17th June 2015/in ICCO Guide to Cannes

Written by Emily Andrews

@thatsmeemily

The Cannes Lions Festival has a storied history of recognising the best in advertising and marketing. In recent years, it has honoured more work in the PR, brand and corporate communications space. Emily Andrews reports.

Once an awards festival that was predominantly geared toward the advertising community, the Cannes Lions International Festival of Creativity in its 62nd year, now caters to professionals from across the creative communications industries. These days, public relations professionals receive greater recognition by the organisations that they operate and collaborate with. Because of this and because of the increased integration of communications disciplines, the PR industry is also beginning to receive due representation and recognition at the prestigious Cannes Lions event.

Cannes Lions offers a packed, week-long programme of awards and events including workshops, exhibitions, screenings, masterclasses and seminars. Sam Lythgoe, MD at Hill+Knowlton Strategies, says, “The Cannes Lions Festival is unique because it goes beyond being just an awards show, it builds a community for a whole week that allows creativity to be shared between people from all kinds of backgrounds who ultimately share the same goal.” The festival is truly global with over 13,500 delegates attending from around 90 different countries.

For some, the networking opportunities available are the main draw, and around a third of those in attendance don’t actually go along to the scheduled talks. The event allows industry leaders from brands and agencies around the world to meet and share ideas. David Gallagher, CEO at Ketchum Europe and ICCO president, says, “Some come to be inspired, others to network. For me it’s a little bit of both, plus an opportunity to peek at great work from other disciplines and agencies.”

This year delegates are looking forward to the inaugural Glass Lion award. The award recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice. The winning campaign should represent a shift towards more positive, progressive and gender-aware communications. Lauren Crampsie, worldwide chief marketing officer at Ogilvy & Mather, says, “I am most looking forward to the inaugural Glass Lion award, which I hope will eventually broaden its focus from gender inequality to all cultural injustices we face as a society. Marketers have a responsibility now, more than ever, to lead the charge for global change.” In its launch year, the Glass Lion category has received 166 entries.

Also new this year is the Lions Innovation Festival, a two-day event which will explore data and technology as catalysts for creativity. Fenot Tekle, senior corporate communications manager at LinkedIn, says, “This year, I’m expecting to hear about the intersection of technology and creativity. At LinkedIn, we consider this the core of our own business, so we’re excited to learn about how others in the industry are thinking about it.”

At this year’s Cannes Lions, the best place to network will be on the new Official Cannes Lions Beach, directly opposite the renowned Carlton Hotel. In the morning, delegates will be able to hear the CMOs of major global brands in conversation with the Economist, and at five o’clock in the evening, ‘Meet the Winners’ sessions will take place. Cannes sponsor, ICCO, will, for the first time, act as a host and convener for the PR and communications community at its House of PR on the beachfront.

ICCO will also be sponsoring the Young Lions PR Competition for the second time this year. The competition sees teams of young PR professionals briefed by a charity or non-profit organisation acting as the ‘client.’ The entries are judged and winners will receive tickets to next year’s Cannes Lions as well as the invaluable exposure that the festival provides.

The Cannes Lions programme covers a wide range of topics. The highlights for PR professionals will depend on the sector they operate in, whether their clients are mostly B2B or B2C, and other factors, however, a yearly favourite is the Saatchi & Saatchi presentation, which surprised people last year with heart rate monitors and a screening of hugely creative video content. The event, which celebrates new directing talent, is celebrating its 25th year at the festival.

Cannes Lions also has its fair share of celebrity speakers with this year’s line-up including Pharrell Williams on ‘creativity through collaboration,’ David Guetta on ‘authenticity and influence through celebrity endorsements’ and Marilyn Manson at the ninth annual Grey Music Seminar. These talks add to the glitz and the glamour of the event which takes place in a part of France that has long been associated with celebrity and luxury.

Many of the PR agencies in attendance will contribute to the packed festival schedule by hosting their own talks and panels, and many more have entered into at least one of the 17 Cannes Lions awards categories and will be hoping to take home a prestigious Lion trophy. Ketchum, the most awarded PR agency at Cannes, has entered 23 projects this year. It is also hosting three different sessions, including the Young Lions Marketers Competition, where some of the globe’s best young talent will compete to develop a creative brief for a worldwide charity.

Across Cannes Lions, Lions Health and Lions Innovation, the prestigious awards have received more than 40,000 entries. At the festival, entries are judged by over 300 creative leaders before winners are awarded in five separate ceremonys. Shortlisted work is showcased in exhibitions and screenings for the duration of the event. A Cannes Lions trophy is a symbol of quality around the world and in every creative industry.

The main Cannes Lion festival is preceded by Lions Health on 19-20 June, it is a mini festival, launched in 2014, that is exclusively for the healthcare and pharmaceutical industry. The event was introduced to give due recognition to the previously overlooked health sector, an area with a wide range of unique communications challenges and one where strong creative strategy has the power to change lives. The inaugural Lions Innovation mini-festival will run on 25-26 June, overlapping with the main festival which runs from 21-27 June.

Each brand will come to Cannes Lions with separate motives and ideas about what it wants to take away from the event, whether it’s making new connections, learning from peers or gaining recognition for good work. The breadth of the festival programme and the variety of attendees offers a veritable feast for those that are passionate about communications.

Lythgoe says, “Apart from the great opportunity to be inspired by the work, the events and the people there. Cannes offers the chance for PR pros to be included in the conversation with the ‘traditional’ creative agencies – to be celebrated for the creativity that we also produce. But we’re still the new kids on the block, and need to do a better job of selling the idea, versus the execution.”

While PR at Cannes Lions remains largely overshadowed by advertising behemoths, the growing inclusion of PR professionals contributes to the strength of the event as it embraces more creative disciplines. As communications becomes more integrated in the post-digital age, there is less need to differentiate between disciplines. It is far more lucrative to celebrate outstanding, innovative work that achieves what it sets out to, whatever shape the creative process behind it takes.

Karen Strauss, partner and chief strategy officer at Ketchum, says, “The Cannes Lions Festival is the purest celebration of great ideas. No other marketing services gathering honours the blurring of the lines between disciplines like Cannes, with the most original work rising to the top.” This year’s event will offer some new attractions, but overall the principle intention is the same as ever; to exhibit and share the world’s most extraordinary creative work.

Article extracted from Communicate Magazine.

Hill + Knowlton Strategies wins Young PR Lions UK 2015 competition!

8th May 2015/in ICCO Guide to Cannes, ICCO News

The Public Relations Consultants Association (PRCA) has announced that Helen Wood and Rachel Matovu from Hill+Knowlton Strategies are the winning team in the Young PR Lions UK 2015 competition to find the best young PR consultants in the country.

They will now go forward to compete internationally at the Cannes Lions International Festival of Creativity.

Helen and Rachel won the judges over after presenting to a UK jury made up of senior members from the PRCA, Ogilvy PR, H+K Strategies, MSL Group and Northern Ireland Chest Heart and Stroke (NICHS) charity, on Friday 24th April. The team presented a campaign plan responding to a brief set by the NICHS.

From the left: Gold winners Helen Wood and Rachel Matovu from H+K Strategies. Silver winners Amy O’Connor and Kirstyn Wood from Ketchum

The winners of the Silver award goes to Ketchum’s Amy O’Connor and Kirstyn Wood and the Bronze winners are APCO Worldwide’s Daniella Lebor and Jenny Runnacles.

Helen and Rachel have won complimentary flights, passes to the Cannes Lions festival, and accommodation. They will compete against representatives from over 30 countries on 22^nd June, delivering a presentation for a non-profit organisation in 12 hours that will be judged by a selected jury.

PRCA Director General Francis Ingham MPRCA said: “Huge congratulations to Helen and Rachel, whose entry and the campaign pitch that they gave really impressed the judges and captured their attention. It is extremely rewarding to see such exceptional talent going forward to represent the UK on the international stage.”

The International Communications Consultancy Organisation (ICCO) is the sponsor of the Young PR Lions competition to find the most talented young PR team in the world; and the PRCA is responsible for running the UK element of that competition to find the country’s brightest and best young PR talent.

The House of PR will have its own cabana on the Palais in Cannes where individuals can meet prominent representatives from the PR industry. The ICCO guide to Cannes is now up and running and will be updated regularly before and throughout the festival. If you would like to contribute to the ICCO guide to Cannes Lions website or are interested in sponsoring the program, please contact ICCO General Manager Binta Kristin Hammerich.

#PRCAYoungLions

#WELOVEPR

Events

Nothing Found

Sorry, no posts matched your criteria

Posts

Cannes Young Lions PR Competitions to begin in March

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

Pride of the Lions

Hill + Knowlton Strategies wins Young PR Lions UK 2015 competition!

Nothing Found

Latest News

Sign up to our Newsletter

Tag Archive for: Lions

Posts

Events

Latest News

Sign up to our Newsletter

Register