€70.00 – €85.00 Excl. Tax
For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet, a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has leveled the playing field between resource-rich organisations and the lone disillusioned ex-employee, customer or activist.
This workshop examines the trends behind the new type of PR crisis. How does it look? What shape does it take as the crisis unfolds and, most importantly, what are the strategies and tactics you need to deploy in order to manage the issue or crisis successfully in this digital world.
From its humble beginnings in 2011 Snapchat has come a long way.; self-destructing photos and video are no longer just for smartphone-savvy young people – they’re for PR professionals who want a creative way to reach their target audience.
However, like every social media platform, the potential to make huge efforts for little return is very real.
This PRCA workshop shows delegates how to get the most out of Snapchat, how to integrate it productively into a PR campaign and ensure you get great results.
How attendees will benefit; Attendees will gain an understanding in:
Trainer: Steve Dunne FPRCA
Date: Tue 19th March 2019
Start Time: 15:00:00 GMT
End Time: 16:30:00 GMT