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ICCO has announced a new partner M&A Advisory, to support members as they go through merger and acquisition processes. M&A Advisory is a central London based mergers and acquisition […]
On Monday 8th March, over 100 members from leading global networking organisation, Global Women in PR, will be celebrating International Women’s Day with live speed mentoring sessions. From New York […]
ICCO has signed the International Declaration of Communications Professionals and Researchers for a Healthier, Viable, Better World and is calling on members to commit to its principles. The Declaration has […]
➢ New structure ➢ New opportunities ➢ More impact ICCO has been forging close relationships with institutions to enable our members to impact regulation and create dialogue with big tech […]
PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of measuring the impact of a PR campaign and it is clear that effective evaluation of PR is a vital piece of knowledge for a PR practitioner. This PRCA Webinar is an intensive and highly practical session.
Event Type: Webinar
Places available: 50
Places remaining: 45
Trainer: Steve Dunne FPRCA
