Tips & Tricks
1. Choose wisely The variety, depth, and breadth of the PR industry alongside the large range of award categories to choose from means there will always be a slight overlap. Choose the category wisely to ensure you’re entering the best possible choice for you.
2. Follow the guidelines Read the entry guide and read it again. The judges will stick closely to the criteria set out in the guide and so if you don’t include something, you’re already setting yourself behind the other entrants!
3. Be honest Whether it’s campaign costs, over-inflated measurements and results, or any other use of false information, the judges will be able to notice immediately. Don’t waste the opportunity to have a winning entry by providing the judges with an unrealistic submission.
4. Plan, plan, plan Think how many other entries you may be up against and know that a lastminute entry may not be the best path to a win. A good entry that has sufficient time, thought, and energy put in will stand out from the other submissions.
5. Try not to assume Despite the judges being industry experts in their sector, they may not have in-depth knowledge of your entry. Aim to provide as much detail as you can, keeping your entry clear from the start for the judges.
6. Stand out and be creative Give the judges something interactive to look at and engage with to help them better understand your entry. Whether that’s through the use of language, image or video, bring your entry to life by using different mediums.
7. Results Remember that everyone has great results and so don’t tell the judges – show them! Put your results in context and show the tangibility by always linking them back to your original aims. Simple facts and figures sometimes make more of a statement. Clear evaluation metrics* can tell a story and support why your entry may have been so successful.
*Please note that judges will not allow AVEs.