This category is aimed at establishing the best campaign or programme that has used content marketing – defined as a marketing activity that has a hero or hub piece of content at its core. The judges will need to see evidence of the strategy, production and execution of the campaign. This could be a one-off campaign or an ongoing content programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.