5 predictions for PR in Africa in 2018
Public relations activities across Africa are under a microscope like never before. This renewed interest is for many reasons and while continued economic growth in key African markets is one […]
Author Archive for: tomallen
Entries by Tom Allen
Take part in the Global Communications Report Survey
We are pleased to announce that the USC Center for Public Relations’ 2018 Global Communications Survey is now live! The third annual Global Communications Report (GCR), is presented in partnership […]
Cybersecurity and Internet of Threats – the new challenge for PR professionals
The biggest challenges for the PR industry are the matters related to cybersecurity and Internet of Threats which is how Melissa Hathaway, one of the leading experts in cybersecurity who […]
Fake news reinforces trust in mainstream news
Kantar ‘Trust in News’ study reveals ‘mainstream news media’ reputation remains largely intact while social media and digital-only news platforms sustain major reputation damage as result of ‘fake news’ narratives […]
ICCO Summit: How PR Changes In A World Where News Happens Through Sharing
Author: Paul Holmes “A brand is what a brand does,” Flaherty said. There has been a big generational shift in expectations of how companies will act and how they will […]
ICCO Summit: More Freedom, More Flexibility Needed To Retain Talent
Author: Paul Holmes The PR industry needs to offer greater flexibility and greater freedom to employees if it is to attract and retain the necessary talent for future success. HELSINKI—The […]