Entries by Tom Allen

ICCO Summit Debates Purpose: How To Avoid The Backlash

Author: Paul Holmes “There are companies that are good at CSR, foundations, cause-related marketing, customer service, and they think that makes them a purpose-driven brand.” HELSINKI—Is purpose-driven marketing the way forward or is the risk of a backlash making purpose too dangerous? Attendees at the ICCO Summit in Helsinki this morning heard two conflicting views […]

ICCO Summit: Tell Stories That Humanize Technology And Innovation

Author: Paul Holmes Technology’s greatest potential is in its ability to empower humanity, Text 100 chief executive Aedhmar Hynes told the ICCO Summit in Helsinki this morning. HELSINKI— Technology’s greatest potential is in its ability to empower humanity, Text 100 chief executive Aedhmar Hynes told the ICCO Summit in Helsinki this morning, challenging the assembled […]

Self-regulation – outsourced ethics?

Blog by Henrik Rydenfelt, Researcher, University of Oulu; Vice Chair, VEN – The Finnish Council of Ethics for Communication Communication ethics is the critical reflection and revision of practices of communication. The scope of this reflection may be narrow or wide. Narrowly speaking, it aims to assess the ethical merits of this or that particular action or practice. In […]

A time of change and opportunity

By Elise S. Mitchell, President of ICCO; CEO, Mitchell and Dentsu Aegis Public Relations Network Last week at our global summit in Helsinki, I was elected to serve as president of the International Communications Consultancy Organisation. I am proud to assume this role, particularly as our industry enters a new era of evolution. It is a time of […]