PII MAY NO LONGER BE THE THIRD RAIL OF AD TECH
In the past, if you mentioned personally identifiable information (PII) to someone in the ad tech ecosystem, they might cringe and emphatically state that they do not collect or process […]
Author Archive for: tomallen
Entries by Tom Allen
With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution
With only a few months to go before the European Union’s General Data Protection Regulation becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an advisory […]
PRCA and ICCO support EUPRERA Awards.
The International Communications Consultancy Organisation (ICCO) is thrilled to announce it will be sponsoring two of the European Public Relations Education and Research Association (EUPRERA) Awards. The first being ‘Master Thesis Annual Award’ which honours and rewards Master Theses […]
PRCA launches Diversity and Inclusion Guidelines with cross-industry support
The Public Relations and Communications Association (PRCA) has launched its Diversity and Inclusion Guidelines, the latest step in its work to improve the diversity of the PR and communications industry. […]
Global public relations associations commit to enhancing public trust through ethics
Madrid, February 6th. The current crisis in trust is diminishing the ability for institutions, governments and organisations to operate effectively in society. Fake news and an inappropiate use of automated […]
Battling the Real ‘Fake News’
Unfortunately, the unauthorized use of a celebrity’s name and image has become a deceptive marketing practice frequently used by dishonest online marketers. This type of promotion typically claims (falsely) that […]
FCC Proposes $13.3M Fine Against Sinclair Broadcast Group for Apparently Violating Sponsorship Identification Rules
The Federal Communications Commission (FCC) has proposed to fine Sinclair Broadcast Group, Inc. (Sinclair) $13,376,200 because it apparently failed to make required disclosures regarding paid-for broadcast programming. The proposed fine […]
2017 M&A activity for PR firms: The year of the ‘tuck-in’ transaction
My last column for 2017 is an appropriate time to look back at the consolidation, merger, and acquisition activity by and among PR firms. According to data compiled by my […]
How PR firms must navigate website compliance under the Americans with Disabilities Act
Public relations firms increasingly develop content and websites for their clients’ programs, products, and services. It is also common for PR firms to enter into client agreements in which they […]
GWPR Deutschland Launches
We are delighted to welcome GWPR Deutschland to our growing global network. On 16th January 2018 over 60 of Germany’s most senior communications professionals joined together in Munich to celebrate […]