Entries by Tom Allen

Journalism and fake-news, our role as educators

From EUPRERA news. by Wim J.L. Elving, professor Sustainable Communication, Hanze University of Applied Sciences, Groningen, the Netherlands On Thursday, August 16th, 2018, 350 newspapers in the United States took a stand in support of the First Amendment to the U.S. Constitution and the importance of a free press to freedom and democracy. Eleven communications and […]

#POWERofETHICS: Embracing Ethics Month

All through this month of September, PR and communications professionals around the world will set aside a bit of time to renew their understanding of and commitment to the highest standards of ethical conduct throughout the year. It’s all part of a ‘#POWERofETHICS’ push by ICCO, the global body convening more than 40 national and other […]

PRs and communicators should to learn to love AI

Understand and use AI the right way, learn to love what it can do for you in comms, and it will be an essential ally in your work.  By Joanna Arnold We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the […]

Flawed news

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms, and search. Reporting the death of an individual should be an ethical red line, whatever the media. The death of a senior member of the royal family trended on Twitter over the weekend. Rather than rebutting the story, traditional […]

When Passion Meets Ethics

“Passion is when you’re willing to quit your job over something in which you believe.” I’m not sure who to originally said this, but, regardless, these words have long resonated with me, and it’s something I once remembered at a very specific crossroads in my life. It was a weekend morning and I was hastily dressing for an impromptu […]

ICCO challenges industry with #POWERofETHICS campaign

International Communications Consultancy Organisation (ICCO) has challenged the public relations and communications industry to put ethics at the heart of everything it does as it begins the #POWERofETHICS campaign. To mark the start of ethics month, and further promote #POWERofETHICS, ICCO members will be contributing content including blog posts and highlighting how PR and communications […]

ICCO to launch #PowerofEthics campaign highlighting the importance of ethics with PR industry

The International Communications Consultancy Organisation (ICCO) is launching the inaugural global #PowerofEthics month throughout September. This global campaign aims to raise awareness of ethical best practice principles, to encourage professionals to ‘walk the talk’ when it comes to implementation and self-improvement, and to celebrate PR’s power to expand ethical causes across borders and industries. Beginning […]

PRCA and ICCO sign collaborative statement affirming importance of a free press

The Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO) have joined a host of communications organisations in making a public statement affirming the importance of a free press. The statement has been released to express support for the critical role of a free press and the USA’s First Amendment. It […]

ICCO and PRCA support Global Alliance Global Principles of Ethical Practice in Public Relations and Communications

ICCO and the PRCA have announced their support for the newly-launched Global Principles of Ethical Practice in Public Relations and Communications, lanched by the Global Alliance.   For the past six months, following a meeting in Madrid, a task force of leading public relations and communication management organisations has been exploring a new set of […]

Will AI be the creative partner you wish you had in PR?

Blair Metcalfe CEO & Creative Lead at The Agency Partnership   Ever heard of Turkish-Korean Caesar salad or Cuban lobster bouillabaisse? Instagram-worthy foodie delights, no doubt. Yet, inspired cuisines that weren’t dreamt up by Gordon Ramsay, but by a machine. A machine that might have our creative dinner in sight next. IBM’s AI – Watson […]