ICCO challenges industry with #POWERofETHICS campaign

International Communications Consultancy Organisation (ICCO) has challenged the public relations and communications industry to put ethics at the heart of everything it does as it begins the #POWERofETHICS campaign.

To mark the start of ethics month, and further promote #POWERofETHICS, ICCO members will be contributing content including blog posts and highlighting how PR and communications organisations can best apply ethical principles and codes of conduct, how they can live by them, and how they can embed them into agency culture.

Speaking on the campaign launch, Francis Ingham MPRCA, Director General, PRCA, and Chief Executive, ICCO, said:
“The importance of high ethical standards within the PR industry cannot be emphasised enough. Having recently stood with our global sister organisations to defend the free press, and having supported the Global Alliance’s Global Principles of Ethical Practice in PR and Communication in their work to complement the ground-breaking ICCO Helsinki Principles, there has never been a better time to launch the #POWERofETHICS campaign.

“With that in mind, we challenge all PR organisations and practitioners to champion the #POWERofETHICS this September, urging both themselves and their fellow PR professionals to walk the talk when it comes to ethics in PR.”

#POWERofETHICS activities: