Additional information
Type | Live, Recording |
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Rate | Member, Non-Member |
€70.00 – €85.00 Excl. Tax
This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don’t want; their working environment; what is news and what makes a story; how to pitch a story successfully; what to offer media outlets when they are interested; the value of pictures and clips; how to resolve problems; and how to become a trusted PR contact.
How attendees will benefit
Attendees will gain an understanding in:
Who should attend
This course is aimed at account executives who would like to develop their media relations skills further.
What attendees will learn
It also demonstrates:
Materials
Trainer: Adrian Wheeler FPRCA
Start Time: 15:00:00 GMT
End Time: 16:30:00 GMT
Type | Live, Recording |
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Rate | Member, Non-Member |