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Singapore’s Heather Seet & Victoria Brown, winners of the ICCO Next-Gen PR World Cup finals

Heather Seet (L) and Victoria Brown (R) are the official winners of the 2021 ICCO PR World Cup

Mutant Communications’ Heather Seet and Victoria Brown have today won Gold at ICCO’s inaugural Next Generation PR Word Cup. The UK’s Elliot Payne and Sophie Webster won Silver, and France’s Maria Da Silva and Vasileios Vrakas claimed Bronze.

Representing PRCA Asia Pacific as Team Singapore, Heather and Victoria competed against 10 national teams, between 13-20th October, to be crowned the world’s best. In the final, pairs representing Finland, France, Hungary, India, Italy, Mexico, Nigeria, Russia, Singapore, UAE, and the UK were set a brief by the International SOS Foundation. Teams had to not only come up with a creative idea but also put together a five-minute video pitch explaining how they would implement the idea on a practical level.

The Next-Gen PR World Cup is the first competition held by ICCO to showcase emerging PR talent from around the world. To reach the final, teams first had to win at a national and regional level, by responding to a brief set by a local charity or NGO.

Winners:

Gold:

Heather Seet, Associate, Mutant Communications

Victoria Brown, Manager, Mutant Communications

Silver:

Elliot Payne, Junior Creative, Boldspace

Sophie Webster, Junior Creative, Boldspace

Bronze:

Maria Da Silva, Influencer Consultant, Agence Proches

Vasileios Vrakas, Account Manager, Omnicom PR Group

Elliot Payne (R) and Sophie E. Webster (L) received silver at the PR World Cup finals

The winners will now receive the opportunity to present at the 2022 ICCO Global Summit, as well as an opportunity to lead ICCO’s new Next Generation Advisory Group, which will be launched in 2022.

Kayla Perfect, Senior Group Marketing Manager, International SOS Foundation, and Chair of the Jury said: “On behalf of the International SOS Foundation, we are humbled with the efforts put forth in the competition. The calibre of the campaigns, ideas and innovation is commendable. They all address Duty of Care in their unique way and many could be implemented immediately”. Commenting on the winners, Kayla added: “A very thorough campaign utilising all of the Foundation’s channels. Commendable emphasis on measuring the success of the campaign”.

Maria Da Silva (R) and Vasileios Vrakas (L) received bronze at the 2021 PR World Cup finals.

Rob Morbin, ICCO’s Deputy Chief Executive, said: “Congratulations to Heather and Victoria for an excellent pitch, beating fierce competition! The International SOS Foundation provided a tough brief but each team rose to the challenge. The ICCO Next-Gen Final was a true showcase of the global PR industry’s emerging talent. I look forward to working with Kayla and Victoria on our Next Generation Advisory Group, as we look at fresh ways to support our young members and emerging leaders.”

The competition brief is available here and all of the competitors pitches will made available on the ICCO website.

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

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sweeden winners

coh and wolfe winners

 

 

Joseph Borenstein and Linnéa Rinäs from Cohn & Wolfe Sweden have received Gold Lions awards as the winners of the Young Lions PR competition at the Cannes Lions International Festival of Creativity, sponsored by ICCO.

The Young PR Lions PR competition saw 18 countries send their selected teams of two PRs under the age of 28 to Cannes. On Saturday 20th, the teams were each given a brief from Greenpeace and on the following day had 12 hours to create a creative and effective campaign for the charity.

Francis Ingham, ICCO Chief Executive, said: “I would like to take this opportunity to congratulate all of this year’s winners at the Young PR Lions Competition. The judges were incredibly impressed with the standard of work put forward by the entrants, all of whom should be sincerely proud of their work.

“I would also like to thank each of our sponsors, as well as the Festival, for allowing us to showcase such astounding talent. We look forward to celebrating again next year.”

Greenpeace’s brief required the competitors to prepare a PR campaign around sustainable agriculture, with the aim of raising awareness of the environmental impact of meat and motivating consumers to change their consumption habits.

The jury included: David Fine, Global Creative Strategist, Edelman; Joe Benarroch, Head of International Ads, Corporate Communications, Facebook; and Steve Barrett, Editor-in-Chief, PRWeek US.

This marks the second time that the Swedish team have represented their country in the PR competition, having won the local competition twice. They also won the Eurobest Young Creatives integrated competition this year.

 

The Gold, Silver and Bronze winners are:

Gold

Joseph Borenstein and Linnéa Rinäs

Cohn & Wolfe, Sweden

 

Silver

David Gomez and Juan Alba

Ogilvy & Mather Colombia, Columbia

 

Bronze

Hsin Chi Tsao and Xiao Yi Yu

J. Walter Thompson Always, China

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About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms.

Contact Binta Kristin Hammerich, ICCO Global General Manager

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

cannes-logo
sweeden winners coh and wolfe winners
   
Joseph Borenstein and Linnéa Rinäs from Cohn & Wolfe Sweden have received Gold Lions awards as the winners of the Young Lions PR competition at the Cannes Lions International Festival of Creativity, sponsored by ICCO. The Young PR Lions PR competition saw 18 countries send their selected teams of two PRs under the age of 28 to Cannes. On Saturday 20th, the teams were each given a brief from Greenpeace and on the following day had 12 hours to create a creative and effective campaign for the charity. Francis Ingham, ICCO Chief Executive, said: “I would like to take this opportunity to congratulate all of this year’s winners at the Young PR Lions Competition. The judges were incredibly impressed with the standard of work put forward by the entrants, all of whom should be sincerely proud of their work. “I would also like to thank each of our sponsors, as well as the Festival, for allowing us to showcase such astounding talent. We look forward to celebrating again next year.” Greenpeace’s brief required the competitors to prepare a PR campaign around sustainable agriculture, with the aim of raising awareness of the environmental impact of meat and motivating consumers to change their consumption habits. The jury included: David Fine, Global Creative Strategist, Edelman; Joe Benarroch, Head of International Ads, Corporate Communications, Facebook; and Steve Barrett, Editor-in-Chief, PRWeek US. This marks the second time that the Swedish team have represented their country in the PR competition, having won the local competition twice. They also won the Eurobest Young Creatives integrated competition this year.   The Gold, Silver and Bronze winners are: Gold Joseph Borenstein and Linnéa Rinäs Cohn & Wolfe, Sweden   Silver David Gomez and Juan Alba Ogilvy & Mather Colombia, Columbia   Bronze Hsin Chi Tsao and Xiao Yi Yu J. Walter Thompson Always, China
Boilerplate
About ICCO The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms. Contact Binta Kristin Hammerich, ICCO Global General Manager