How does SEO work? A guide for PR practitioners
€70.00 – €85.00 Excl. Tax
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works – or how SEO techniques might be realistically incorporated into a PR programme.
How attendees will benefit
This SEO and PR webinar provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings.
It also provides a thorough grounding in the tools to use to make informed decisions about search, PR and content strategies. In particular it will help attendees to have more informed conversations about what SEO techniques may be appropriate in a PR context, as well as avoiding some common traps around areas such as press release optimisation.
Who should attend
This PRCA workshop is designed for those with PR experience – from account executives above.
Trainer: Andrew Smith MPRCA
Start Time: 15:30:00 GMT
End Time: 17:00:00 GMT
Climbing the PR Career Ladder€70.00 – €85.00 Excl. Tax
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- PRCA Ethics Council Leaders Speak to PR Industry Ethics Confidence-Index Trends in New ICCO World Report Data 23rd November 2021
- Meaningful Measurement and Evaluation to shape the future – ICCO World PR Report 22nd November 2021
- Singapore’s Heather Seet & Victoria Brown, winners of the ICCO Next-Gen PR World Cup finals 21st October 2021
December 2 @ 6:30 pm