• Link to Facebook
  • Link to X
Login

Lost Password?
Register
  • Shopping Cart Shopping Cart
    0Shopping Cart
ICCO PR
  • About
    • Who We Are
    • History
    • Executive Committee
    • Board of Members
    • Office
    • Hall of Fame
    • Regions
    • Groups
  • Members
    • Benefits
    • How to Join
    • National Associations
    • Direct Members
    • Partners
    • Commercial Partners
  • Services
    • Quality Certification (CMS)
    • Agency Finder
    • NextGen PR World Cup
    • FuturePR International Student Competition
    • Training
  • Ethics
    • Stockholm Charter | 2003
    • Sustainability Charter | 2023
    • Ethics in Digital Communications | 2017
    • Diversity and Inclusion Guidelines | 2018
    • Warsaw Principles – Ethical AI Use | 2023
    • Helsinki Declaration | 2017
  • Resources
    • World PR Reports
    • Communication Challenges Whitepaper | 2022
    • Next Gen PR Report 2023-2024
    • Media Information and Education Pledge | 2023
    • Library – member’s only
    • Training & Webinars
      • Training & Webinars
      • ICCO Global Diploma in PR and Communications
    • Agency Finder
    • Measurement and Evaluation
      • Barcelona Principles 2.0 | 2015
      • PR Professionals Guide to Measurement
      • Integrated Evaluation Framework
      • The Measurement Maturity Mapper
  • Events
    • European Forum
    • Events Calendar
    • Global Summit
    • Global Awards
    • PR in Cannes
    • PR World Cup Competitions
  • News
    • Member Content
    • ICCO News
    • My News Desk
    • Photo Galleries
  • Projects
    • Weather Kids Campaign
      • UNDP — ICCO Partnership
      • Climate Communications Taskforce (CCT)
    • NextGen Board
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
ICCO PR
Shop
Search Search

> CMS


> The Helsinki Declaration


> Media Stakeholders Unite in Commitment to Tackle Misinformation

Cultural Awareness

€70.00 – €85.00 Excl. Tax

Summary:

Have you ever seen an advert and thought, “What were they thinking?” Can you think of an example of one that you thought was particularly good?
What if we told you that appearances can be deceiving? When producing creative material, brands need to make sure that they are in-tune with the target market, down to the tiniest details. Things one culture may find ‘odd’ or ‘off-putting’ could be the key to succeeding in another country. Join us to gain the insight you need to launch your global campaigns.

Event Overview

Who should attend

This webinar is ideal for all PR professionals who have to create, write or edit material that needs to work across different cultures and markets.

What will attendees learn

• How to avoid making cultural and linguistic faux pas

• What to do to ensure communications are as effective in one culture and language as the other

• Understand that what appears obvious to logical to us may not be so in different cultures

• To stop and consider whether I have checked my communications are really as robust and effective as they could be to a wide range of audience

• To use in-market research as a necessary part of international communications

• Your personal grammar questions answered

Materials

Attendees will receive comprehensive course notes.

Trainer: Mélanie Chevalier MPRCA

Start Time: 10:30:00 GMT

End Time: 12:00:00 GMT

Clear
SKU: N/A Category: Training Webinar
  • Additional information

Additional information

Type

Live, Recording

Rate

Member, Non-Member

Related products

  • Measuring and Evaluating PR Campaigns

    €70.00 – €85.00 Excl. Tax

    Date: 26/01/2018

    Add to cart Add to cart Select options This product has multiple variants. The options may be chosen on the product page
  • Placeholder image

    Translation, Localisation & Transcreation Workshop

    €70.00 – €100.00 Excl. Tax

    Date: 25/01/2017

    Add to cart Add to cart Select options This product has multiple variants. The options may be chosen on the product page
  • Generating Sales with Social Media

    €70.00 – €85.00 Excl. Tax

    Date: 25/01/2018

    Add to cart Add to cart Select options This product has multiple variants. The options may be chosen on the product page
  • An Introduction to Sustainability for Communications Professionals

    €70.00 – €85.00 Excl. Tax

    Date: 22/02/2018

    Add to cart Add to cart Select options This product has multiple variants. The options may be chosen on the product page

Latest News

Contact details:

ICCO

7 Stratford Place
W1C 1AY London
United Kingdom

iccopublicrelations@gmail.com

Sign up to our Newsletter

* indicates required
Privacy Policy
Link to: Communicating in the Middle East and North Africa Link to: Communicating in the Middle East and North Africa Communicating in the Middle East and North Africa Link to: Your Role in a New Business Pitch Link to: Your Role in a New Business Pitch Your Role in a New Business Pitch
Scroll to top Scroll to top Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

Accept settingsHide notification onlySettings

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Accept settingsHide notification only

Register

Please fill in this form to create an account.