For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has levelled the playing field between resource rich organisations and the lone disillusioned ex employee, customer or activist.

This workshop examines the trends behind the new type of PR crisis. How does it look? What shape does it take as the crisis unfolds and, most importantly, what are the strategies and tactics you need to deploy in order to manage the issue or crisis successfully in this digital world.