Entries by iccoadmin

Is your business marketing to millennials properly?

The way young people shop and live their lives has changed radically in the last five years. In advance of Sydney’s Millennial 2020 summit, Mumbrella presents five surprising facts about twenty and thirtysomethings. Australian millennials have the second-lowest rate of home ownership in the world A smaller percentage of Aussie millennials own their own homes […]

Media in the Middle East: A new study shows how the Arab world gets and shares digital news

Article by NiemanLab Arab nationals are more likely than Americans to get news from social media, and younger Arabs are more likely to trust it than their older compatriots. These are some of the findings from the fifth annual Media Use in the Middle East survey conducted by Northwestern University in Qatar (NU-Q). The studies, which were launched in […]

Twinpine Networks: “Nigeria remains the most mobilized country in the world”

Article by Fumnanya Agbugah for Ventures Africa According to a recent report released by Twinpine Networks, a premium mobile advertising network, Nigeria has retained its position as the most mobilized country in the world. Mobile penetration in the country increased from 40 percent recorded last year to 74 percent this year. 81 percent of the mobile traffic in […]

Fred Cook: Our Future is Watching

Fred Cook, Chairman of Golin, Director of the USC Center for Public Relations In addition to being the Chairman of Golin, I teach Public Relations in the Annenberg School at the University of Southern California. Every week, I ask my students to find news about the communications industry, post it on our Facebook Page, provide […]

ICCO launches new Awards Partnership Program in Russia

ICCO has launched a new Awards Partnership Program last week in Russia, with an agreement to support the PROBA Awards. This project aims to offer ICCO members more knowledge, experience and best practice in running industry awards programmes. ICCO will provide its association and corporate members with a full package of know-how for the organisation […]

Holmes Report: 2017 Asia-Pacific Consultancies Of The Year

Weber Shandwick was named 2017 Asia-Pacific Regional Consultancy of the Year (Large), at the SABRE Awards yesterday evening, in the process becoming the first ever agency to sweep the Holmes Report’s 2017 Regional Agency of the Year honours, after earlier winning North America and EMEA. The Interpublic Group firm prevailed over Edelman, H+K Strategies, MSL and Ogilvy PR to win […]

Trend: Influencer-led revolution sweeps Gulf’s digital and social media

Article by Manoj Nair, Associate Editor, Gulf News First came the “influencers” and now marketing services firms in Dubai are setting up full-fledged divisions to match them with potential brands and select campaigns. And then there are the talent agencies — more used to handling fashion models and celebrities — busy signing the best and the […]

Are African companies prepared to respond to crisis?

Article by Nicole Suter, Managing Director of Djembe Communications On April 20, 2010, 11 people were killed when the BP-operated Deepwater Horizon drilling rig exploded and fell into the sea. Five million barrels of oil proceeded to leak in to the Gulf of Mexico and BP’s share price halved overnight. Four weeks later the company’s CEO […]

Bell Pottinger: Is the Public Relations Industry Experiencing An Ethics Crisis?

Article by Tina McCorkindale, Ph.D., President and CEO, Institute for Public Relations Yesterday, I received a call from one of the public relations industry’s trade publications about the Bell Pottinger case to give my opinion on whether what happened in the U.K. could happen in the U.S., and if our industry was experiencing an “ethics crisis.” My […]

Asia-Pacific News In Brief

HOLMES REPORT 11 SEP 2017 // 4:30AM GMT New business at DeVries Global, Sling & Stone and ResPublica; new hires at Andrew Partnership and Sling & Stone. HONG KONG — Camera and sport optics manufacturer Leica has appointed DeVries Global as its communication agency in Taiwan. The firm is tasked with spearheading Leica’s advocacy and public […]