Entries by iccoadmin

“Rapidly Evolving” – World PR Report: Analysis North America

Analysis by Heather Kernahan, President, Hotwire North America for the ICCO World PR Report Rapidly evolving are two words that can be used to describe the state of the PR industry in North America in 2017. This is because we are operating in a very different world to even twelve-months ago. Political change, investor activism, […]

Still new to the South African market, podcasting has yet to reach its full potential. But moves are being made to increase its presence. Original article by Michael Bratt, The Media Online According to Statista, almost a quarter of the US population listened to a podcast in the past month in 2017, an increase from less than 10% […]

Media landscape in China: social media as the most important source of collecting information

China, a record-holding country: They constructed the longest bridge in the world and they also hold the record for having the most citizens living in one country with the same surname.  Chinese journalists use mobile websites for their research and social media as a form of communication with the PR-Pros more than any other country. TREIBSTOFF (blog […]

ICCO Reveals 2017 Hall of Fame inductees

Five global industry leaders have been chosen to join the International Communications Consultancy Organisation’s (ICCO) International Hall of Fame. Introduced in 2003, ICCO’s Hall of Fame represents an exclusive recognition of the exceptional progress its members have made towards the internationalisation of the public relations industry. The inductees are Christopher Graves, President, Ogilvy Center for Behavioral Science; Renate Skoff, Co-Founder, The Skills Group; Madan Bahal, Managing […]

Revealed: how much marketers spend on social media influencer campaigns

Article by Lubna Hamdan for arabian BUSINESS Around 43 percent of marketers spend up to $10,000 per social media influencer campaign, with 63 percent claiming fees requested by social media influencers are ‘reasonable’, according to data from a new survey. The BPG Cohn & Wolfe Influencers Survey, in association with YouGov, showed that almost half […]

Changing the Industry, One Award at a time

Fred Cook, Chairman, Golin Charlie Coney, Executive Creative Director, Golin Over the past few years, it feels like ‘award’ has become a bit of a dirty word. Whether it’s large organizations turning their backs on Cannes, the proliferation of new and niche shows which are hard to keep track of, or political protests overshadowing the […]

Asia-Pacific News In Brief (October 23, 2017)

Holmes Report  New people in new roles at The Practice, Ogilvy Australia, Spurwing Communications. NEW DELHI—The Practice has appointed Arijit Sengupta as vice president, public advocacy, focusing on identifying policy engagement opportunities, developing issue based campaigns, and strengthening stakeholder network. Sengupta has worked closely with the governments and stakeholders in countries like Bangladesh, Africa, Singapore […]

GWPR survey reveals significant gender gap at top

Leading international networking group GWPR (Global Women in PR) revealed that although women represent two-thirds of the global PR industry, 78% of the CEOs in the top 30 PR agencies worldwide* are men and that they also occupy 62% of seats at the PR boardroom table. The data collected from the GWPR annual survey, into […]

ICCO launches World PR Report 2017

The World PR Report 2017, published by ICCO, has today launched at the ICCO Global Summit in Helsinki, Finland. The report, presented by Francis Ingham, Chief Executive, ICCO, is the annual analysis of the international public relations industry. Drawing on ICCO’s 40 associations and 13 direct agency members, operating in 55 countries, and representing 2,500 agencies, […]