Entries by blaze

The importance of integration

Guest blog post by PRable It seems that almost every day a new consultancy dedicated to social media pops up, under-cutting agency prices and claiming to offer a better service […]

ICCO supports AMEC launch of Measurement Week

The International Association for Measurement and Evaluation of Communication (AMEC), has announced plans to hold Measurement Week in September to fill the gap between understanding the value of PR measurement and […]

Top PR Leaders Join ICCO Board of Management

The International Communications Consultancy Organisation (ICCO) today announced that Michael Frohlich and Elise Mitchell will join the ICCO Board of Management as representatives of the PRCA UK and the Council […]

Agency Confidence Soars, Reports Global PR Body

The ICCO Trends Barometer for Q3 2013 reports rising agency confidence in the future, backed by high levels of new business activity. Agency heads reported strong confidence in their agencies’ […]

Dreaming vs Digging in PR

Guest blog post by Gabriela Lungu, Chief Creative Officer, UK & EMEA, Weber Shandwick There is a lot of emphasis on creativity lately in the PR industry, and for a […]