Entries by blaze

ICCO Global Summit: Learnings and future action

The ICCO Global Summit – which brings together the brightest minds in the industry to discuss and advance new ideas and catalyse innovation through dialogue and collaboration– returned as a hybrid event this year. Over two days, we listened and learned from PR and communications experts and futurists from over 30 different countries. How did […]

Strategic consulting firms as most critical PR skill – ICCO World PR Report

LONDON, 25th November, 2021 PR and Communications professionals across the globe have citied ‘strategic consulting’ (45%), ‘measurement, evaluation and analytics’ (35%) and ‘research, planning and insight’ (32%), as its top three areas of skillset investment, to help nurture, develop and retain talent – in the recently published ICCO World Report 2021-2022. The specific areas of focus for talent development come on the back […]

PRCA Ethics Council Leaders Speak to PR Industry Ethics Confidence-Index Trends in New ICCO World Report Data

LONDON, 23rd November, 2021 – Western Europe Maintains Lead as World Region with Highest Confidence in PR Industry Ethics The Public Relations and Communications Association (PRCA) Ethics Council noted measurable fluctuations in specific regions of the world tied to the PR industry’s self-assessment of ethical operation, based on new data just released by the International Communications Consultancy […]

Meaningful Measurement and Evaluation to shape the future – ICCO World PR Report

LONDON, 22nd November, 2021 Global agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO World PR Report. When asked which technology will have the greatest impact on the industry in the future, 21% of respondents predicted measurement and analytics, followed […]

ICCO Global Awards 2017 shortlist announced!

ICCO is thrilled to announce the shortlist for the ICCO Global Awards 2017. The black-tie awards ceremony will be held on Wednesday 29th November at the Andaz London Liverpool Street Hotel in London, UK. The awards will attract PR professionals from around the globe for a night of networking and celebration. The host of the evening is CNN […]

Conducting research with your own customers

Article by Kevin Smith, author at OnePoll   So you have a customer base and you’d like to conduct an online survey to find out their thoughts on a number of topics. But where do you start? Below are our top tips on how to successfully poll your own customers. 1 : Understand your end goal […]

ICCO and IPRA sign Memorandum of Understanding for mutual cooperation

The International Communications Consultancy Organisation (ICCO) and the International Public Relations Association (IPRA) have signed a Memorandum of Understanding for mutual cooperation. The agreement, signed by Philip Sheppard, Secretary General of IPRA and Francis Ingham, Chief Executive of ICCO, will see increased communication between the two parties, with a regular exchange of information and representation […]

Iranian public relations association joins ICCO as 38th member

Iranian Public Relations House has joined the International Communications Consultancy Organisation (ICCO) as its 38th national association member.   In November 2016, the two parties signed an agreement for closer cooperation, and the Iranian Public Relations House has since applied for full membership of ICCO. Collectively ICCO represents over 2,500 agencies globally operating across 49 […]